Head of Marketing & PR – Thailand

Head of Marketing & PR – Thailand曼谷社招全职市场&商务 - 市场综合职位 ID：A06340职位描述- Marketing Strategy & Planning: 1) Develop and execute annual marketing and brand communication plans based on iQIYI’s international strategy and local market trends. 2) Define marketing objectives (user acquisition, retention, brand awareness, IP buzz) to meet business goals. - Content Marketing & Promotion: 1) Oversee marketing campaigns for local original and co-produced drama series, including scheduling, pre-launch, launch, and - long-tail promotion. 2) Plan high-impact events such as red carpets, press conferences, fan meetings, and IP activation campaigns to maximize visibility and engagement. 3) Collaborate across teams to enhance the commercial and promotional value of content. - Brand & Public Relations Management: 1) Establish brand positioning and communication strategy to build iQIYI’s presence and reputation in Thailand. 2) Maintain relationships with key media, KOLs, government stakeholders, and industry associations. 3) Manage crisis communications and public sentiment to safeguard brand image. - Digital Marketing & Growth: 1) Lead digital marketing strategy across SNS, KOL, SEM/SEO, and integrated offline campaigns. 2) Drive local engagement through platforms like TikTok, Twitter, Line, Instagram, and YouTube. 3) Leverage data analytics to optimize acquisition and retention models for growth efficiency. - Cross-Functional & Partner Collaboration: 1) Work closely with content, operations, commercial, and legal teams to ensure seamless execution of marketing initiatives. 2) Manage local agencies (advertising, PR) to deliver high-quality campaigns. 3) Build partnerships with brands, OTT platforms, telcos, and e-commerce players for joint marketing opportunities. - Team Leadership & Development: 1) Lead the local marketing team (marketing, PR, social media, design), setting clear KPIs and career development paths. 2) Mentor team members to enhance professional expertise and cross-cultural collaboration skills.职位要求- Bachelor’s degree or above in Marketing, Communications, Business, or related fields. - 8+ years of experience in marketing/brand management, including at least 3 years in a leadership role. - Strong background in entertainment, media, or video streaming industries is a plus. - Deep understanding of the Thailand market and local media ecosystem. - Exceptional strategic planning, communication, and project management skills. - Fluency in English and Thai; proficiency in Mandarin is a strong advantage.投递