Senior Designer, Growth and Performance

Nex is on a mission to help families rediscover the joy of movement. Created by parents for parents, Nex combines technology and play to deliver fun, social, and interactive experiences powered by natural body motion, encouraging kids and adults to move more, play more, and have fun together. Nex Playground, the company’s award-winning active play system, is purpose-built to get families moving year-round, with safety and privacy as core considerations in its intentional design. It is certified kidSAFE+ COPPA compliant and built to support healthy, active play for all ages and abilities.

Nex Playground features a growing library of 50+ experiences, including motion and dance games, fitness and educational experiences, and Nex Originals. Content includes collaborations with partners like Hasbro, Sesame Workshop, and NBCUniversal. Nex has been recognized by Fast Company’s Most Innovative Companies, TIME’s Best Inventions, and Parents’ Best Entertainment System for Families, and has earned Red Dot, IDEA, and Core77 international design awards. We encourage you to explore Have Fun and Is Motion Gaming Back?, as they offer a deeper look into our culture, values, and explain how our approach to motion gaming differs from previous generations.

Location: Remote (USA only — PST hours preferred) with some office travel required
Annual salary: USD 100,000 to USD 130,000
Type: Full-time
Reports to: Creative Director

The Role

We're looking for a Senior Designer, Growth & Performance to work closely with the internal Growth, CRM, and Social teams, who can operate at a fast pace. Each group is a lean, hands on team, that has worked on some of the industries biggest games and brands, driving customer acquisition at scale.

The role will balance high-quality craft and crisp execution with agility and speed to iterate and learn. You may be a good match if you love to generate and test creative quickly, monitoring the latest social and UA design trends to drive big impact. You understand how appeal to diverse segments, are able to take design risks, and how to look beyond the numbers to understand what customers really want and will engage with.

What You'll Do

• Partner with Growth, CRM, Social, Design, Data & Analytics, and Marketing to create well-articulated design strategies and shape the creative roadmap
• You will be responsible for maintaining full awareness of all aspects of the creative process from concept to approval
• You will work closely with key stakeholders to make sure brand standards and deadlines are met, keeping things moving in a fast-paced, high-volume environment
• Design content that drives meaningful customer engagement with measurable business impact
• Develop creative assets for campaigns across multiple areas of Nex Playground business
• Support formatting needs for social and community assets, ensuring alignment with brand and campaign design systems rather than full-scale content production
• Join design activities such as brainstorm and research sessions to support ongoing creative needs and brand development.
• Develop frameworks, guidelines, audits, and processes to help define and enhance marketing content development and throughput
• This role focuses on the design and adaptation of creative assets, not on developing end-to-end campaign strategy, media planning, or original long-form video production
• Priorities will be set in coordination with the Marketing team, with the Director of Growth guiding focus based on Publishing’s goals and incorporating input from CRM, Social, and Community as relevant

What You Bring

• Bachelors Degree in Design, Illustration, Video Production, Motion Graphics, or related field with a minimum 7+ years of hands-on user acquisition and social content experience.
• Critical thinking, business understanding, communication, organizational skills, and advanced design strategy.
• Demonstrated metrics literacy, with experience defining, tracking, and reporting on content metrics through effective communication and presentation
• Ability to adapt quickly and work independently in a fast-paced environment with shifting priorities
• Ability to multi-task with a demonstrated ability to work on multiple projects at the same time and meet project deadlines.
• Familiarity working with compliance and legal teams during the design and approval process
• Proficiency in Adobe products or other relevant applications (Photoshop, Illustrator, InDesign)
• A portfoli