Director of Marketing

Position Summary for Director of Marketing

The Director of Marketing will develop and execute marketing strategies that drive traffic, increase sales, and build a strong, consistent brand across all store locations. This role blends traditional marketing with category management and includes frequent in-person store visits to ensure that initiatives are being executed as planned.

You will serve as the key liaison between head office and store-level teams, ensuring that marketing promotions, merchandising efforts, signage, and product displays are not just created - but brought to life on the shelves and in the communities we serve.

Key Responsibilities

Marketing & Brand Strategy

• Develop and execute marketing campaigns across print, digital, social, and in-store channels.
• Manage brand standards and messaging across signage, packaging, uniforms, and store experience.
• Plan and roll out seasonal promotions, community sponsorships, and local store marketing.
• Create or coordinate the design of marketing materials; manage printing and distribution.
• Support grand openings, remodels, and rebranding initiatives.

Category Management

• Oversee product assortment and category strategy across key areas (beverages, beer, tobacco, center store, etc.).
• Analyze sales data to guide pricing, placement, promotions, and planogram design.
• Build and maintain vendor relationships; negotiate pricing and promotional programs.
• Monitor competitive activity and regional trends to adjust product and pricing strategies.

Field Execution & Store Support

• Regularly visit stores to ensure marketing materials are properly installed, promotions are being executed, and planograms are followed.
• Partner with store managers and field teams to identify execution gaps and provide coaching or support.
• Serve as the bridge between corporate strategy and front-line execution—troubleshooting and optimizing in real time.
• Conduct audits and gather field insights to improve future campaigns and merchandising strategies.

Analytics & Reporting

• Track the performance of marketing efforts and category changes; prepare reports for leadership.
• Use POS and other sales data to identify trends, performance issues, and growth opportunities.
• Conduct customer surveys or feedback initiatives to understand preferences and satisfaction.

Requirements

• Bachelor’s degree required. MBA preferred. Must have Convenience store, marketing experience at the Category level or higher with supervision of a marketing team.
• An added plus is operational experience in the district or regional level.
• Advanced skills in Microsoft Office suite.
• Vendor negotiations and contract experience required.

Pay is commensurate with experience. Range from $95K to $110.

Location: This position requires the candidate to be located or relocated in Avon/Rochester NY. The position is in our corporate office in Avon, NY