Marktplaats in The Netherlands, and 2dehands and 2ememain in Belgium, are part of Adevinta: a global online classifieds specialist. The three brands are hosted on a multi-tenant platform, operated from our Amsterdam location, and are the top players in the classifieds space throughout the Benelux region. 

We offer consumers the opportunity to trade their unwanted products and contribute to a greener, circular economy. We offer businesses - of all sizes, from the smallest hobbyist to the biggest brands in Benelux - a platform to showcase their goods and services online to over 11 million monthly unique users.

What you’ll do ​& Who you are

About Marktplaats SMB

Marktplaats helps thousands of small and medium-sized businesses (SMBs) grow by connecting them with millions of buyers every month.

Within our SMB domain, we support entrepreneurs through Marktplaats Pro, Subscriptions, and visibility products such as Insertion Fees (IF) and Featured Fees (FF). As we scale these propositions, our focus is on delivering a seamless, efficient, and growth-oriented seller experience — from first registration to long-term success.

To support this next phase, we are looking for a Business Development – Customer Success & Operations (SMB) professional who enjoys combining customer journey improvement, operational ownership, and business growth.

Purpose of the Role

As Business Development – Customer Success & Operations (SMB), you will be responsible for improving how SMB sellers onboard, grow, and succeed on Marktplaats. This role sits at the heart of execution: turning insights and strategy into concrete improvements in customer experience, operational processes, and go-to-market delivery.
You will own key initiatives that directly impact seller activation, retention, and revenue — including the migration of Marktplaats Pro sellers to the new subscription model.

If you enjoy leading complex initiatives, improving customer journeys, and making tangible impact in a marketplace used by millions, this role offers broad ownership and visibility.

What You’ll Do

1. Improve the SMB Customer Journey

• Initiate and lead research into the SMB customer journey to identify friction points and growth opportunities.

• Translate insights into concrete improvements that increase activation, satisfaction, and retention.

• Lead the design and rollout of a new, mobile-optimized registration flow for SMB sellers.

• Introduce and optimize lead forms to better capture and convert inbound SMB interest.

• Ensure improvements are measurable and clearly linked to business outcomes

2. Drive Operational Excellence & Go-To-Market Execution

• Own and deliver operational projects that improve efficiency and seller experience, such as: Direct debit implementation, Onboarding/ process simplification and Automation and operational scalability

• Lead the migration of Marktplaats Pro sellers to the new subscription model, ensuring a smooth transition and strong adoption.

• Provide operational leadership for go-to-market execution of new SMB propositions and product updates.

• Coordinate timelines, dependencies, and stakeholders across Marketing, Sales, Product & Tech, and Legal.

3. Lead Strategic SMB Initiatives

• Own Marktplaats’ participation in Webwinkel Vakdagen, coordinating planning, execution, and follow-up.

• Identify opportunities to improve how SMB propositions are positioned, launched, and supported operationally.

• Evaluate results of launches and initiatives, and continuously improve based on learnings.
   

4. Enable Business Growth

• Identify and prioritize growth opportunities that increase seller activation, retention, and ARPU.

• Work closely with the Customer Insights & CLM Manager to turn data and insights into actionable improvements.