Senior Manager, Customer Insights

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary

The Senior Manager, Insights will lead advanced reporting, analytics, and insight generation in support of enterprise decision-making across CVS Health / Aetna. This role is intentionally hands-on and data-forward, with a strong emphasis on reporting (including reporting automation) and translating complex data into clear, actionable insights for senior leaders.

This role sits at the intersection of data, storytelling, and business strategy—owning how insights are produced, automated, and delivered across the organization.

Key Responsibilities

Reporting & Analytics Leadership

• Lead the design, development, and ongoing evolution of standardized, automated reporting for customer, member, and business performance insights, which includes development and execution of regular newsletter-type communications that inform our stakeholders of the work we've recently completed
• Own recurring executive reporting (scorecards and trackers), ensuring accuracy, consistency, and timeliness.
• Identify opportunities to reduce manual reporting through automation, repeatable pipelines, and self-service analytics.

Insight Generation & Storytelling

• Translate data into clear narratives, implications, and recommendations for senior leaders and cross-functional partners.
• Synthesize quantitative and qualitative inputs (primary research, AI platforms like Copilot, digital twin/synthetic agent research, operational data, CX metrics) into cohesive insight products.
• Develop executive-ready deliverables (one-pagers, decks, memos) that clearly articulate the “so what.”

Tools, Data, and Enablement

• Serve as a subject-matter expert in reporting tools and data visualization platforms (e.g., Excel, Powerpoint, Qualtrics, Medallia, SharePoint/Smartsheet-connected reporting).
• Partner with data engineering, analytics, and technology teams to improve data feeds, definitions, and reporting reliability.
• Establish best practices for documentation, data definitions, and version control to improve insight consistency across teams.

Stakeholder & Team Leadership

• Partner closely with leaders across Product, Marketing, Operations, CX, and Strategy.
• Manage and mentor analysts/managers, setting expectations for analytical rigor, business relevance, and executive communication.
• Act as a trusted thought partner to senior leaders by proactively identifying trends, risks, and opportunities in the data.

Required Qualifications

• 7-10+ years of experience in insights, analytics, research, or consulting roles.
• Proven ability to deliver executive-ready insights and recommendations.
• Advanced proficiency in Excel and PowerPoint, including complex analysis and leadership-level storytelling.
• Strong synthesis, communication, and stakeholder management skills.
• Experience working in large, matrixed organizations with senior leaders.

Preferred Qualifications

• Experience in healthcare, insurance, financial services, or similarly complex, regulated industries.
• Familiarity with customer experience, journeys, or engagement metrics.
• Experience using or piloting AI-enabled tools for research, synthesis, or insight generation.
• Experience managing teams and setting analytics or insight standards at scale.

Pay Range

The typical pay range for this role is:

$82,940.00 - $182,549.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program