Associate, Influence
IPG DXTRAAbout the role
Associate, Influence
We're currently seeking an Associate, Influence to join our Integrated Media team in Los Angeles. We are looking for an integrated-minded person who has skills in social media influencer relations, content creation, strategic planning and integrated marketing campaigns. This individual’s pulse is on digital conversation and how that moves across channels. You have a keen eye for the intersection of conversation and creator. We are looking for a multi-hyphenate who elevates our team’s thought process, attention to detail and currency in the zeitgeist.
If you can spot what’s a trend before it happens, meet/exceed deadlines and want to take the group assignment out the chat & apply it to real brands, we want to talk to you. This person will assist in campaign, talent, event management and nourishing client relationships. This role will focus on a business that is across time zones and interacts with various internal specialty teams.
What You'll Be Doing:
- Crafting storytelling in various mediums. A strong writing background across mediums is critical (social copy, client comms, outreach note, etc).
- Development and execution of influencer recommendations.
- Serving as the day-to-day team support during program execution.
- Input on influencer relations marketing campaigns and tactics. Managing authentication and campaign set up utilizing influencer management tools.
- Maintain strong talent agency and one-on-one influencer relationships. Curate compelling influencer pitches tailored to the account and brief ask.
- Development and management of timelines and weekly action plans to ensure all deadlines on client programs are met.
- Breaking down and manage detailed tasks with the Influencer and Account team associated with planning and implementing special public relations events and new product launches.
- Proactively monitor social media and influencer space for unique brand opportunities while also developing sense of competitor set and cultural conversations.
- Management of Influence team’s workflows and checklists (ways we manage programs).
- Coordinate with social platform and paid media team to ensure platform and paid strategic thinking.
- Collaboration with analytics team to ensure all data and metrics are collected appropriately to effectively measure results and develop campaign recaps.
- Interact with senior management and input into tactics and strategies.
- Partner with Corporate Communications team to assess risks and reputation.
Qualifications:
- Four-year degree or equivalent work experience in communications, journalism, marketing, or a similar field required
- 0-1 years of related professional experience
- Excellent communication/presentation skills; verbal and written
- Strong attention to detail and project management skills
- Proficient in Microsoft Office suite.
- Benefit if proficient or use of social media listening, influencer management tools or creative editing software (Talkwalker, Tagger, Captiv8, CreatorIQ or AdobeSuite).
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reim
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