Senior Director of Marketplace Supply

What We Do   Roo (www.roo.vet) has created the first B2B labor marketplace in animal healthcare that connects veterinary professionals with hospitals through innovative technology, with opportunities to expand and offer more opportunities for both our demand & supply of users.    Our dynamic platform enables hospitals to fulfill personnel needs in real time, while allowing high-quality veterinary professionals to secure work at the click of a button.  Beyond the platform, Roo represents a growing opportunity to help hospitals meet all-things staffing, and a growing community of resilient vet industry professionals who value flexibility and work-life balance, in addition to providing the best possible outcomes for clients and their pets.     Our aim is to combine experienced healthcare expertise with Silicon Valley talent to shake up this industry and change the way veterinarians and hospitals work!

About the Role

The Senior Director of Marketplace (Supply) is responsible for driving growth and performance across Roo’s veterinarian and veterinary technician network through sales-focused recruitment, engagement, and retention strategies. This leader owns the supply-side sales funnel, from outreach and conversion through activation and long-term satisfaction. Thus, ensuring a healthy, balanced marketplace and a world-class provider experience.

As both a sales strategist and operational leader, the Senior Director sets the vision for how Roo attracts, converts, and retains top veterinary professionals. They lead multiple teams that execute on outbound and relationship-based sales motions, while building systems, processes, and culture that deliver measurable results.

This role partners closely with Operations, Finance, Product, and Marketing to align marketplace growth targets with company objectives, ensuring that supply performance fuels Roo’s broader revenue and market expansion goals.

Core Responsibilities

Leadership & Team Management

• Lead and develop multiple supply-side sales and operations teams responsible for growing and engaging Roo’s veterinarian and technician network.
• Manage and coach sales leaders who oversee outreach, onboarding, scaling and retention to deliver consistent performance and accountability.
• Build a high-performing, metrics-driven organization centered on conversion, engagement, and long-term clinician satisfaction.
• Coach and mentor emerging leaders across the supply organization, fostering growth and readiness for expanded responsibility.
• Define performance frameworks, variable compensation plans, and development paths that reward achievement of supply growth targets.
• Establish clear team goals and incentive structures tied to revenue impact and provider acquisition success.
• Champion a culture of inclusion, ownership, and continuous improvement grounded in sales excellence and data-driven decision-making.
• Drive impact through Roo’s cross functional Squad Operating Model as a key functional contributor.

Supply Strategy & Marketplace Health

• Own the national supply strategy for veterinarians and technicians, ensuring Roo maintains balanced coverage and responsiveness to demand.
• Partner with Finance, Data and Sales Operations to forecast supply needs, market capacity, and fulfillment targets.
• Define and monitor KPIs across clinician engagement, activation, fulfillment, and retention.
• Identify supply gaps or operational bottlenecks and implement targeted interventions to optimize marketplace health.

Operational Excellence

• Design and refine scalable processes for provider onboarding, scheduling, credentialing, and engagement, integrating sales automation and CRM tools.
• Partner with Product and Engineering to define systems that support lead management, conversion tracking, and retention analytics.
• Continuously evaluate and improve workflows for speed, accuracy, and conversion impact.
• Evaluate current technician coordination workflows, ensuring consistency, quality, and measurable impact on fulfillment. Align these efforts with provider facing squads so the necessary tools are built out.

Cross-Functional Collaboration

• Serve as the supply-side sales leader voice in cross-functional strategy and planning discussions, empower team members via squads to ensure the provider perspective is included in product evolution.
• Partner with Finance, Growth, and Marketing to align recruitment and engagement initiatives with company-level goals.
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