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Senior Vice President, Media

Publicis Groupe
New York City, United Statesfull_timeVerifiedPosted 23 May 2023

About the role

Company Description

About Digitas

Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people. We leverage comprehensive data, technology, creative, media and strategy capabilities to deliver Media-Fueled Creativity via connected Solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation. A Leader in Gartner’s Magic Quadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices. For more information visit www.digitas.com.

Job Description

Senior Vice President/Group Director, Media

We’re searching for a Senior Vice President/Group Director, Media who’s a true unicorn to join the team at Digitas. Someone who can win the hearts of clients, motivate peers and junior staff alike, and skillfully juggle multiple pieces of business. Someone who will pioneer media solutions on behalf of our clients & our agency; act as a visionary within our capability; and inspire people through his/her collaboration and creativity.  Sound like you? Read on.

This role offers a unique opportunity to a veteran digital media star to do more than watch industry trends, but instead be an active participant in making them a reality for some of the largest brands on the planet.

The SVP, Group Director will lead the troops in driving integrated media solutions across multiple clients, with direct responsibility for management within the Media group on key accounts and for the team overall. 

In the role of client lead, this person will:

  • Define strategic objectives and strategies to influence consumer behavior and drive business outcomes for our clients
  • Demonstrate practical knowledge of integrated media channel planning including direct and programmatic/biddable media
  • Provide strategic thought leadership on how media fits within a connected marketing world and collaborate with account, technology, strategy, creative and data & analytics teams to ensure that media plans are strategically aligned, client needs are met and Digitas’ quality levels are upheld
  • Assume a substantial role on the core client team(s) to identify issues, develop new business opportunities with existing clients, and assist in the development of new client relationships

Qualifications

The ideal candidate will have extensive experience in digital media planning/buying, be fluent in emerging media platforms and formats (programmatic media, addressable digital, paid social, content, native and commerce), and be fluent in the latest industry topics such as viewability, data privacy / regulation, ad verification, and the ad tech/martech landscape. The role requires a balance of strategic & strong analytical thinking, excellent presentation skills, and experience managing and coaching direct reports in a rapid growth environment.

Finally, as a Digitas thought leader, the SVP, Group Director must possess a strong inner drive to redesign the digital landscape, to engage and challenge some of the finest minds in the industry, and to support the evolution of the Digitas media practice in a way that seamlessly integrates data, technology, creativity and strategy. 

To qualify, you’ll need:

  • Four year degree (Master’s degree preferred)
  • ~15 years of Advertising and Marketing industry experience with 5+ years of staff management and team leadership
  • Expertise in the digital world
  • Thorough knowledge and expertise in different types of Media
  • Proven leadership ability and previous client relationship experience
  • Exemplary verbal and written communication skills
  • Time management and problem solving skills
  • Proficiency in Excel, Word, PowerPoint, MRI, and CMR
  • Track record of successful problem-solving skills
  • Superior interpersonal and presentation skills
  • Candidate must be open to travel as needed

Got what it takes? We’d love to hear from you.

Digitas is an equal opportunity employer.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: 167,000 - 273,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disabilit

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Company

Publicis Groupe

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