Research/Media Strategist

About TEGNA

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

 

WZZM 13 On Your Side is looking for a Research Analyst who is passionate about connecting consumer & industry trends with our best-in-class Linear TV and digital products to exceed our customers’ advertising goals. The ideal candidate is a creative and curious person who seeks to drive new revenue opportunities by educating our internal team and external partners. This person will also provide research and insights about our audiences to News staffers, our Marketing team and General Manager as needed.

This role is based in Grand Rapids at WZZM. The position is generally three days in-office and two days remote.

Responsibilities:

•    Support Account Executives by researching consumer behavior and industry trends that translate into compelling insights for our clients
•    Assist AEs with prospecting by category, season and vertical
•    Recommend data-driven initiatives that further station goals and align with core values
•    Identify emerging categories and trends, arming our sales team with market intel and strong VBRs
•    Maintain Wide Orbit Media Sales programming and estimates
•    Develop insights-based sales material that creates new revenue streams
•    Work closely with Account Managers on client proposals
•    Prepare and present post campaign reporting and lead regular internal insights discussions, particularly for digital campaigns
•    Other duties and responsibilities as may be required by our Content/Marketing teams to achieve KPIs across various departments

Requirements:

•    Proficiency in research platforms including ComScore, Media Monitors, AdMall or similar research tools
•    Excellent verbal and written communication skills, ability to transcribe data with clarity and brevity
•    Problem solver with analytical skills who has a passion for taking on new challenges
•    Confident collaborator who works with various departments and personalities to handle multiple projects in a fast-paced environment
•    Proficiency in Microsoft Office suite of products
•    Outstanding interpersonal, organizational, and time-management skills
•    Occasional (1-2x per year) travel may be requested

Benefits: 

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. 

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities i