Executive Director, US Communications - Drunk Elephant & Dr. Dennis Gross Skincare

Your Dreams, Our Future.

 

Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.

 

Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.

 

At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.

 

JOB SUMMARY

 

This position is responsible for the creation and implementation of holistic communications strategies to drive awareness and create buzz for the Drunk Elephant and Dr. Dennis Gross businesses & branding initiatives, image goals and product launches, as well as all publicity in the US, which is the home market for both brands. Specifically, the candidate will oversee all earned and paid influencer marketing across social creators, VIP/Celebrity, Dermatologists and Makeup Artists; press strategy and outreach; and partnership development.  The candidate will lead a three-person team

 

WHAT YOU WILL DO 

 

Strategy:

• In partnership with Global Communications and US Marketing, you will develop Drunk Elephant and Dr. Dennis Gross’ US Communications multi-pronged strategy including earned and paid influencer marketing, national, regional and broadcast media relations and partnership strategy for the overall goal of increasing brand awareness, including setting and monitoring KPIs to measure success.
• You will plan strategies one to two years ahead and identify all asset and tool needs in order to successfully execute all initiatives
• You will adapt Global Communications strategies into regionally relevant initiatives in the US, optimizing outreach tactics for maximum reach 
• You will develop alternative methods of visibility beyond the marketing calendar to maximize brand awareness building opportunities for the brand
• You will identify and hire agencies and tools to bring new thinking to the brand for strategic events and projects as needed
• You will evaluate results of campaigns & strategies and create competitive analyses 
• You will develop outreach programs to various lifestyle categories to garner brand advocates beyond the beauty industry
• You will partner closely with the retailer PR teams to help support and augment their brand awareness activities and programs

 

 

Influencer Marketing:

• You will develop strategy across earned and paid influencer programming, with key focus on promoting both new launches and core products
• You will create KPIs and develop reporting cadence to share performance learnings and competitive insights
• You will align closely with paid media to ensure content is amplified as appropriate
• You will liaise closely with creators, managers, agents, Dermatologists, Makeup Artists
• You will oversee development of paid creator briefs, rosters, and program execution including contract negotiations and agreements
• You will oversee seeding programs including assortment, cadence, lists
• You will maintain nimble mindset to adjust strategy as social platforms and consumer interests shift

 

Press Outreach:

• You will develop and maintain close relationships with top editors and broadcast producers for consistent visibility across all mediums
• You will strategize and negotiate exclusives, previews and large features on an ongoing basis
• You will secure business features on founders and brand
• You will create and implement strategies and secure press on brand initiatives, events and partnerships.) in the US
• You will oversee US participation in all Global Press Trips

 

Founder Relations:

• You will