Manager, Market Research (IC)

Manager, Market Research (IC)

Manager, Market Research

As a Manager, Market Research supporting Brand Tech Marketing, you will be a strategic leader on the Capital One Brand Insights Team driving consumer insights that shape brand strategy, marketing, and advertising, directly positioning Capital One as a leader in technology and attracting global top tech talent. This action-oriented role requires proven expertise in designing and managing primary research, including brand health tracking, ad and creative testing, and custom B2C/B2B studies across global markets to deliver high-impact business outcomes.

WHAT YOU’LL DO

• Translate complex business needs into clear and actionable research objectives. Provide ongoing research expertise and consultation to internal partners and senior leaders in support of marketing strategy decisions

• As an individual contributor, lead research design, execution and delivery of insights utilizing a variety of brand measurement sources, including brand health and communications trackers, creative pre-testing, in-market advertising and media effectiveness studies, and custom qualitative and quantitative studies. This entails effectively working with and managing third-party research partners

• Leverage data and insights across a variety of primary, secondary and syndicated sources to bolster insights and recommendations delivered to internal partners

• Partner with marketing leads to develop  an annual brand strategy, advertising, and media learning agenda to address knowledge gaps and test assertions

• Present brand and marketing insights to internal partners, peers and senior leaders, influencing others through story-telling and impactful insights that drive discussion and business action

• Continually update your knowledge of evidence-based marketing to inform and influence your team's work as applicable

WHO YOU ARE

• Your curiosity is endless. There’s always something else to learn.

• You’re flexible and not afraid of change—in fact you welcome the challenge.

• You share your point of view, but seek out what might be missing and listen.

• You have big ideas and know the best ones are driven by proof, persistence and patience.

• You’re a storyteller. You simplify the complex and compel your audience to act.

• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.

• You care—about the work, your team and the customers you serve.  

 

BASIC QUALIFICATIONS

• Bachelor’s Degree or Military experience.

• At least 5 years of experience in a market research role.
   

PREFERRED QUALIFICATIONS

• Bachelor Degree in market research, marketing, business, sociology, psychology, behavioral economics, or biology

• Advanced degree, such as an MBA or an MS (business, marketing research, consumer psychology, management consulting, or related field)

• Experience leading brand health and communications tracking research.

• Experience leading creative and media effectiveness research

• Experience with B2B and international research

• Experience in Employer Brand research

• 3+ years experience in a market research role on the client side

• 2+ years of experience at a Fortune 500 company or a company well-known for the marketing and market research disciplines

• 2+ years of experience working with analytical tools such as Python, R, SAS, SPSS, SQL or similar relational database tools

• 2+ years experience in a marketing strategy role

• 1+  year of experience managing advertising campaigns for Fortune 500 brands

• Familiarity with technologists and technology subject matter.

 

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates