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New Development Marketing Director - South Florida

Anywhere Real Estate Inc.
West Palm Beach, United Statesfull_timeVerifiedPosted 22 Jul 2025

About the role

The Marketing Director has a deep understanding of the new development project life cycle and how to craft an effective marketing program.  They play an instrumental role in facilitating the success of our projects and serves as a critical liaison between the real estate developer client, the internal teams, and vendors. They understand and can execute the sequence of predevelopment marketing, and evolve the program throughout a sales cycle, all while maintaining crucial deadlines.  This individual will understand the CS culture as well as the new development landscape.  The Marketing Director is a proven multi-tasker with excellent verbal and written communication skills who thrives on success throughout an ever-changing market and cycle of a project and also possesses the following qualities:

  • Proven leadership and team-building skills in a high-volume, fast-paced atmosphere;
  • Comprehensive knowledge of various marketing and sales processes; 
  • Ability to manage multiple projects and vendors; 
  • A self-starter who is proactive; 
  • An innovative strategist that is highly organized and possess excellent communication, time and people management skills; 

In this role you will:

  • Under the guidance of the Senior Managing Director, develop and implement marketing plans, budgets, schedules, and do the same with necessary vendors 
  • Build rapport, solidify relationships, and set expectations with clients, developers’ representatives, and consultants;
  • Work in conjunction with the Senior Managing Director to develop effective project strategy and account management of the developments; 
  • Ensure accurate and timely status reporting; 
  • Work with the Senior Managing Director to ensure sales teams needs and feedback are being actively solicited and then addressed and incorporated into future project sales and marketing recommendations; 
  • Maintain standard documents and systems to be used in both the marketing and sales phase of developments; 
  • Develop strategy and manage vendors for creation of marketing items including but not limited to websites, brochures, sales tools, renderings and photography, event planning, and various promotional campaigns.

What We're Looking For:

  • Minimum 3 years of real estate new development marketing  experience;
  • Proficient in Microsoft Office: Excel, Word, PowerPoint, and Outlook. Experience with CRM database software and InDesign a plus;

Corcoran Sunshine Marketing Group, Corcoran’s new development division, is the new development market authority, leading the industry as its most innovative and effective marketing and sales organization. With over 30 years of experience and sales in excess of $40 billion, Corcoran Sunshine is the recognized leader in the research, planning, marketing, and sale of luxury residential development. Corcoran Sunshine represents a curated collection of the most desirable new addresses throughout the United States and in select international locations. Corcoran Sunshine is a subsidiary of Anywhere Real Estate Inc.

Anywhere Real Estate Inc.(NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty® , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures.  Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.

At Anywhere, we are empowering everyone’s next move – your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the rea

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Company

Anywhere Real Estate Inc.

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