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Manager, RGM Insights

The Coca-Cola Company
United Statesfull_timeVerifiedPosted 23 Oct 2024
💰 $120,000/yr($98,400/yr$120,000/yr)

About the role

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

November 1, 2024

Shift:

Job Description Summary:

The Manager, RGM Insights delivers pricing, promotion, and package insights to drive revenue, volume, and profit for the NAOU system. This role embeds strategic consumer, shopper, and post-event insights to drive RGM decision-making with RGM Multiyear, OBPPC, Franchise and Execution teams. This requires holistic business understanding, an analytical mindset, and strong collaboration skills. 

What You’ll Do for Us 

  • Support deployment and increase adoption of trade strategy insights to key stakeholders with specific alignment to embedding insights throughout the NAOU RGM functions. 

  • Provide key issue identification and prioritization recommendations to inform NAOU’s current and multi-year retail strategies. 

  • Provide analysis and solution recommendations using Promo Optimization tools and advanced data analysis. 

  • Analyze business performance for gaps versus plan drivers and lead the development of contingencies/solutions. 

  • Collaborate with the RGM MY and OBPPC teams on opportunity mapping, innovation assessments, package opportunities, and guardrail direction. 

  • Partner with cross functional RGM teams to embed consumer and shopper insights into price, promotion and package decisions. 

  • Collaborate with the larger RGM insights team to support innovative insights frameworks to enable strategic decision making. 

  • Partner with the RGM capabilities team and vendors as needed to rollout insights solutions at scale. 

Qualification & Requirements 

KEY SKILLS / CAPABILITIES 

  • Excellent analytical skills – ability to draw insights and actions from data; ability to develop volumetric & financial models that can accommodate multiple inputs from diverse data sources and be used for scenario planning 

  • Strong partnership and collaboration: Must be able to work across functions and the system effectively. 

  • Solid presentation, influencing, and storytelling skills: Present ideas and drive initiatives with clear and concise reasoning and action plans. 

  • Strong understanding of customer P&L management, revenue growth management capabilities, forecasting, and trade spend effectiveness. 

  • Ability to evaluate business planning goals/strategies and analyze financials to derive insights and initiate gap solving. 

  • Good verbal communication and interpersonal skills with ability to collaborate and influence decision making to drive adoption of insights 

KEY KNOWLEDGE / EXPERIENCE 

Mastery of (Required)  

  • Develop business plans / business cases – strategic thinking (forward-looking vision and anticipating of future needs) 

  • Change Management – demonstrates innovation & creativity to develop novel business solutions; ability to influence/gain alignment across divergent perspectives.  

  • Knowledge in key data systems - in market measurement, consumer segmentation, consumer panels, pricing evaluation and shopper card datasets 

  • Proven leadership and collaboration skills – ability to influence and build consensus across and within teams 

Broad expertise in (Good to have) 

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Company

The Coca-Cola Company

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