Senior Vice President, Sales

Description

The Sr. Vice President of Sales (SVP, Sales) is accountable for achieving Blue Heron’s annual and multi-year sales goals through a disciplined, high-performance revenue engine that reflects the brand’s promise of design-led development and elevated living. At a pivotal moment in the company’s growth, this leader will blend luxury-market sophistication with the rigor of a modern, AI-enabled sales organization to drive execution across the Communities and custom homes, using advanced analytics and predictive insight to improve decision-making and conversion without compromising the bespoke client experience. Partnering with Revenue Operations and Marketing, they will optimize the conversion journey and sustain performance against ambitious growth targets. Equally focused on brand elevation and results, this executive will build a world-class sales team and broker network committed to profitable growth, exceptional client experiences, and market expansion, collaborating closely with peers to ensure a seamless path from lead to ownership. 

The SVP, Sales will partner closely with Blue Heron’s Revenue Operations function, which is intentionally designed as an independent, data-driven layer that sits between Sales and Marketing rather than within either function. Revenue Operations provides objective, AI-enabled insight into pipeline health, forecasting accuracy, conversion dynamics, pricing effectiveness, and deal risk—offering an unbiased view of what is truly driving revenue performance. Through this partnership, Sales gains a clear, fact-based perspective on demand quality, buyer intent, and execution gaps, enabling smarter prioritization, more accurate forecasting, and faster course correction. This structure replaces intuition-only decision-making with shared accountability, disciplined execution, and a unified focus on profitable growth and long-term enterprise value. 

Core Responsibilities

Company Growth Strategy

• Shape and execute Blue Heron’s long-term growth strategy.
• Align sales performance with the company’s broader vision for market expansion, profitability, and brand leadership.
• Ensure sales insights and market feedback inform strategic decisions on product mix, pricing, and customer experience.
• Translate enterprise strategy into disciplined execution that drives sustained, measurable growth and long-term enterprise value creation.

Sales Strategy & Revenue Delivery

• Own and deliver annual sales targets across product offerings.
• Drive growth, expansion, and profitability through a disciplined, data-driven sales engine supported by high-touch client engagement and best-of-breed realtor partners.
• Partner with Marketing and Revenue Operations to establish clear KPIs, dashboards, and performance rhythms that drive accountability and continuous improvement.
• Lead forecasting, funnel management, and analytics to make data-informed decisions and proactively adjust strategy, pricing, and tactics in response to market dynamics.

Sales Culture & Team Leadership

• Build and sustain a high-performance sales culture rooted in accountability, integrity, and excellence.
• Attract, develop, and retain top talent in a competitive luxury market.
• Implement structured onboarding, training, coaching, and capability development across all business lines.
• Enforce disciplined CRM usage, pipeline hygiene, speed-to-lead standards, and rapid SQL follow-up to improve conversion predictability.
• Develop clear playbooks, performance standards, and operating rhythms.
• Collaborate closely with Marketing, Design & Construction, Finance, and Client Experience to ensure alignment between sales execution and operational excellence.

Client Journey & Experience

• Champion a seamless, end-to-end client journey in partnership with Marketing and Client Experience teams.
• Elevate the Client Experience Center as a high-impact conversion hub where prospects move effortlessly from curiosity to commitment.
• Ensure frictionless, personalized, and memorable handoffs from inquiry to consultation to closing.
• Build a culture of empathy and precision that turns satisfied clients into passionate advocates of Blue Heron living.

Market Insight, Innovation & Differentiation

• Serve as an outward-facing ambassador for Blue Heron, identifying market trends, buyer insights, and competitive dynamics.
• Refine strategy to sustain Blue Heron’s edge in the ultra-luxury home market.
• Elevate brand presence through curated events, broker engagement, and strategic relationships with UHNW buyers and key intermediaries.
• Develop and oversee a high-caliber referral ecosystem spanning wealth managers, family offices