Digital Media Buyer

84.51° Overview:

84.51° is a retail data science, insights and media company. We help the Kroger company, consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase.

Powered by cutting edge science, we leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.

Join us at 84.51°!

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G1 | Digital Media Buyer  

Kroger Precision Marketing (KPM) powered by 84.51°, is a leading retail media advertising solution. KPM closes the loop between media exposure and store sales by using first-party purchase data to make brand advertising more addressable, actionable, and accountable. Launched almost three years ago, we have activated campaigns for over 1000 brands. Our vision is to become the preferred media company for advertisers by creating a more accountable media supply chain that increases the effectiveness of investment dollars. We are a growing team of passionate and talented analysts, data scientists, marketing consultants, and media strategists who are committed to transforming the media industry. 

As a Digital Media Buyer, you will be responsible for day-to-day campaign set up, monitoring and optimization of a wide variety of media tactics, including various social and programmatic buying platforms. Buyer will collaborate with all members of the buying team, as well as key cross-functional stakeholders including sales & campaign operations. You are focused on supporting KPMs ability to reach campaign performance goals, while also managing margin & the client ROI.  

RESPONSIBILITES:  

• Primary focus will be on programmatic media buying platforms, including The Trade Desk, and social media platforms, including Facebook, Instagram, Snapchat, Pinterest, and others. 
• Buyer will serve portfolio of brands and collaborate across an integrated team to ensure media plans are delivered flawlessly in line with client processes and standards. 
• Responsible for executing the strategic plan of paid digital media campaigns for brands.
• Tagging and trafficking digital creative.
• Stewardship of campaign budgets including media vendor invoice actualizations.
• Monitor media in-flight; review campaign pacing and budgets to provide optimization recommendations, monthly campaign results, and post campaign recap including media budget reconciliation.
• Create weekly report updates on platform campaigns and provide data-driven recommendations that support optimizing campaigns towards brands’ desired KPI.
• Measure impact and effectiveness of campaigns using quantitative and qualitative metrics.
• Work closely with campaign operations & account management teams to communicate status & performance of campaigns.
• Lead internal and external calls on the paid media portion of the campaign.
• Assist in recommending overall media strategy for accounts from targeting, channels, and ad formats.
• Provide subject matter expertise on executing media campaigns across programmatic (DSP) and social platforms,
• Assists in day-to-day client & vendor communications. 

QUALIFICATIONS, SKILLS, EXPERIENCE:  

• Bachelors' degree B.A. / B.S or equivalent work experience 
• 0 - 2 years of experience in market research, analytics, and/or media planning or buying 
• Understanding of how digital advertising fits into the marketing cycle, the direction of the industry, and able to discuss with clients/partners in the context of broader business questions 
• Ability to manage and prioritize projects based on team and company priorities, and deliver under tight deadlines
• Experience translating research into actionable insights for the marketing and advertising industry
• Strong analytical and critical thinking skills with the ability to use data to tell a story
• Curious about the "why" behind data, and eager to ask questions and learn
• Process, project and/or vendor management experience, with a track record of partnering with cross-functional teams
• Experience executing paid media campaigns through platforms such as Facebook, The Trade Desk, Pinterest – a plus
• Excellent written communication skills
• Strong interpersonal skills - able to build and maintain internal and external relationships
• Highly organized and able to multi-task while exhibiting meticulous attention to detail 

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