Entertainment Market Research Director, Streaming

About NRG

NRG is a leading global insights and strategy firm at the confluence of content, culture, and technology.  We stay ahead of what’s next, providing fresh insights to spark new ideas. We’re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges—in entertainment, technology, lifestyle, sports, and gaming.  Together, we create with confidence.

We’re proud of our company’s values – these values guide us as we navigate sunny days, gray skies and everything in between:   

• Do what you love. With conviction.
• Where discovery lives. And impact drives.
• Celebrate difference. Cultivate belonging.
• Big thinking. Collectively inspired.
• Embrace the journey. Be human.

The Opportunity

We are looking for a strategic and innovative Director to join our Streaming Platform research team.  This team partners with major streaming platforms to understand key landscape, brand, product and positioning questions.  In this role, you will lead a wide range of research initiatives from proposal through delivery, guiding high-impact studies that support the world’s leading streaming services. You’ll bring a passion for the industry, an entrepreneurial mindset, and a talent for translating data into compelling narratives.

If you enjoy connecting the dots between evolving audience behavior, brand strategy, product features and platform growth—and doing it all in partnership with forward-thinking clients—this is the role for you.

Your Impact

• Lead all phases of quantitative and qualitative research projects, including proposal drafting, research design, questionnaire and discussion guide development, data analysis and storytelling.
  • Projects could include audience, landscape, and brand studies, with methods such as concept and creative testing, product testing, messaging/positioning evaluation, market sizing, and segmentation.
• Translate research data into clear, actionable insights and recommendations through visual, creative and story-driven reports
• Troubleshoot any complicated issues that arise in an efficient and effective manner. 
• Identify and develop research opportunities for new and existing clients. Cultivate and foster deep client relationships to successfully execute projects and drive overall business.
• Serve as a trusted partner to clients, fully understanding their business objectives and strategically strengthening the relationship
• Help lead and develop a team, giving meaningful feedback on all aspects of a project and training analysts and managers across methodologies.
• Drive successful project execution, collaborating with senior team members and providing oversight to junior team members in coordinating logistics with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing), and partnering with these teams to drive projects forward on stringent timelines.

Who We're Looking For

• Experience – We’d love for you to have 7+ years’ experience working in consumer insights, consumer research or in an insights role at an entertainment, media or technology company.
• Your degree(s) – Ideally looking for a B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field. Additional degrees are welcome!
• Passion – An enthusiasm for research, data driven approaches, and strategic thinking. You live and breathe all things streaming and creator platforms and you enjoy staying up to date on industry trends and developments. Small talking or deep diving on these topics fuels you.
• Research practitioner – In-depth understanding and experience with a range of complex qualitative and quantitative research methodologies.
• Client-centric – Proven experience nurturing and building relationships with clients, understanding their goals and ensuring we deliver on those and confidently providing strategic guidance to them.
• Leadership – You can mentor and inspire junior team members.
• Data driven – Expert at working with data to identify trends and insights, including both structured (i.e. data and hard numbers) and unstructured (i.e. interviews and qualitative) data. Advanced data visualization skills using tools such as Excel, PowerPoint, Google Docs and Slides.
• Data analysis techniques and software – Experience with the following data analysis techniques would be awesome: statistical significance testing, correlation analysis, multivariate analysis techniques (such as cluster/segme