Rozsa Marketing Manager

Department: Rozsa Center for Performing Arts

Summary

The mission of the Rozsa Center for the Performing Arts is to cultivate a vibrant and connected community through events that bring the region together. The Rozsa Center is the largest performing arts venue in the Upper Peninsula of Michigan, primarily serving the public in the Keweenaw region of Houghton, Keweenaw, Baraga, and Ontonagon counties. The center is part of Michigan Technological University’s Department of Visual and Performing Arts (VPA). The Rozsa Center includes a 1079-seat proscenium theater, a visual arts gallery, and a large public lobby.
The Rozsa Center for the Performing Arts seeks experienced applicants for a full-time position as Marketing Manager. Reporting to the Executive Director of the Rozsa Center, the position plays a key leadership role in advancing the Rozsa's mission by developing and executing comprehensive marketing strategies to elevate the visibility of the Center and its programs. The Marketing Manager oversees the marketing team, which includes a full-time Assistant Marketing Manager and part-time student marketing employees.
This individual will oversee the long-term marketing vision, lead the creation of the annual marketing plan, public relations, and direct marketing efforts for a diverse range of events including the Presenting Series of professional touring shows and the department-produced Michigan Tech Art, Michigan Tech Music, and Michigan Tech Theatre Series.
This role requires a creative, data-driven approach to marketing, as well as the ability to adapt to the unique needs of a university environment. The ideal candidate possesses a passion for the arts, a strategic mindset, and the ability to work collaboratively with internal and external stakeholders to ensure the successful promotion of the performing arts within the University and broader community. Some night and weekend work is required. Creative, innovative individuals who aren’t afraid to think big and have the ability to jump between the creative and analytical sides of a project are highly encouraged to apply.

Responsibilities 

• Strategic Marketing Leadership: Develop and execute long-term marketing strategies to build brand awareness, audience engagement, and attendance for the Rozsa Center and its programming
• Commitment to Organizational Mission and Values: Lead by example and see opportunities to grown in the organization’s mission and values of accessibility, responsibility, dignity, and joy.
• Annual Marketing Plan: Create, manage, and implement and annual marketing plan, that aligns with the Rozsa Center’s goals and mission; adjust strategies based on data insights and audience trends.
• Presenting Series: Lead all marketing efforts for the Rozsa Presenting Series, including contract review, overseeing promotions, ticket sales strategies, and audience engagement initiatives.
• Department Collaboration: Partner with the Visual and Performing Arts Department to promote University-produced music, art, and theatre series, ensuring consistent and cohesive messaging across all channels.
• Content Creation: Oversee the creation of all marketing content, including print, digital, social media, email campaigns, press releases, and promotional materials.
• Brand Management: Maintain and enhance the Rozsa and University’s brand identity, ensuring consistent messaging and visual presentation across all platforms.
• Digital Strategy: Develop and execute digital marketing strategies, including website management, SEO, social media, and email marketing to increase online visibility and drive ticket sales.
• Public Relations: Maintain and grow media relations in the region.
• Audience Development: Identify and implement strategies to expand and diversify audiences by utilizing data analysis and market research to inform decisions.
• Collaboration & Partnerships: Work closely with internal departments, external media, community partners, and vendors to support marketing efforts and create promotional opportunities.
• Budget Management: Develop and manage the marketing budget, effectively allocating resources and monitoring ROI of marketing initiatives.
• Team Leadership: Lead and mentor a marketing team by providing guidance, professional development, and fostering a collaborative work environment.
• Commit to learning about continuous improvement strategies and applying them to everyday work. Actively engage in University continuous improvement initiatives.
• Apply safety-related knowledge, skills, and practices to everyday work.

Required Education, Certifications, Licensures

• Bachelor’s degree in marketing, communications, arts management, or a related field, or equivalent experience.