Digital & Brand Marketing Manager

Office Location: San Antonio, TX, USA. 

Position Type: Full-Time

Reports to: Chief Executive Officer (interim basis) and VP of Marketing (long-term)

The Opportunity

Grassroots Carbon is seeking a creative, hands-on Digital & Brand Marketing Manager to bring our mission to life across digital platforms and in-person events. This role blends content creation, design, and brand stewardship with the excitement of field events, trade shows, and partner activations nationwide. The ideal candidate thrives in both the digital space and the real world, with a proven ability to design, coordinate, and execute marketing that connects with diverse audiences from ranchers across the U.S., nonprofit and conservation partners to corporate leaders working in Fortune 500 companies.

Key Responsibilities

• Digital Campaigns
• Plan, execute, and track email campaigns using HubSpot or similar platforms.
• Manage and grow our LinkedIn and other company social channels including Instagram, Facebook and Youtube.
• Create, schedule, and optimize social content, including reposting partner content.
• Content Creation & Design
• Design in-house marketing materials including social posts, brochures, 1-pagers, and pitch decks using Canva or similar tools.
• Maintain and update sales collateral to ensure brand consistency and relevance.
• Develop event signage, trade show booths, and other physical assets.
• Event & Brand Activation
• Coordinate logistics and marketing support for industry events, trade shows, and ranch field days.
• Design and oversee booth setups, signage, and branded experiences.
• Partner with the sales team to produce tailored collateral for meetings and presentations.
• Collaboration & Brand Stewardship
• Work closely with sales, operations, and leadership to align marketing efforts with business goals.
• Ensure all campaigns and assets reflect our brand voice and mission.

Ideal Candidate Has This Type of Experience

• Design & Creative Production
• Has created 1-pagers, brochures, and pitch decks for sales teams.
• Comfortable designing social media graphics, event flyers, and infographics in Canva, Adobe Illustrator, or similar tools.
• Experience developing trade show booths or event signage from concept to production.
• Digital Marketing Execution
• Managed email campaigns from concept through reporting in HubSpot, Mailchimp, or Marketo.
• Built and maintained LinkedIn business pages, including writing posts, sourcing imagery, and engaging with audiences.
• Created and scheduled multi-platform campaigns that align with brand messaging.
• Event & Field Marketing
• Planned and executed trade show presence, including vendor coordination, shipping, booth build-outs, and on-site brand representation.
• Managed event marketing for community days, product launches, or educational workshops.
• Worked hands-on at outdoor or rural events, adapting to dynamic environments.
• Brand Management
• Ensured visual consistency across digital, print, and environmental branding.
• Adapted creative assets for different audiences (corporate, community, technical).
• Partnered cross-functionally to align marketing and sales objectives.

What You Should Be Prepared to Discuss

• Content & Design – Share 2–3 examples of marketing assets you’ve personally designed (social posts, flyers, 1-pagers, or event collateral).
• Digital Campaigns – Walk us through your experience running email campaigns (HubSpot or similar) and managing LinkedIn or other company channels.
• Events & Field Marketing – Describe how you’ve helped execute events or brand activations, including a time things didn’t go as planned and how you adapted.
• Brand Consistency – Explain how you’ve ensured consistent brand identity across digital, print, and in-person experiences.
• Collaboration & Problem-Solving – Share how you’ve partnered with sales or cross-functional teams to deliver marketing support under tight timelines.
• Resources for Success – Reflect on what resources, tools, or support you believe would help you be most successful in your first 90 days in this role.

Qualifications

• 3–10 years of digital and brand marketing experience in a similar role.
• Proficiency in Canva, Adobe Creative Suite or similar design tools.
• Experience with HubSpot or similar marketing automation tools.
• Strong writing and editing skills.
• Ability to travel for events (