Lead Site Optimization Strategist

Job Description:

Overview: Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Technology Experience team delivers innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future—you’ll create it.

Overall Purpose: Drive digital customer growth across AT&T’s consumer digital ecosystem with a focus on daily site performance and testing, site translation management, and go-to-market impact management.

Key Roles and Responsibilities: Typical tasks may include, but are not limited to, the following:

Technology and Innovation:

• Lead a test & learn mindset, adopting structured hypothesis-driven rapid learning.
• Identify key problems or opportunities across digital platforms and partner with design and technology teams to align on a clear path forward.
• Focus on key trends and growth drivers such as personalization and scalable AI use cases.
• Drive platform technology enhancements to ensure robust, scalable, and secure digital infrastructure that supports seamless customer experiences and integrates with emerging technologies.
• Propose A/B tests or enhancements to the journey.

Data Analytics and Optimization:

• Utilize advanced analytics to gather insights on customer behavior and performance metrics.
• Collaborate with analytics teams to interpret data, identify trends, and optimize digital strategies.
• Implement data-driven decision-making processes to enhance customer journeys, improve site performance, and drive digital sales growth across AT&T’s ecosystem.
• Monitor KPIs and funnel steps daily to ensure the health of the buy flow.

Customer Journey and Experience Management:

• Understand digital audiences and personas to guide customer journeys effectively, ensuring coordinated touchpoints that offer AT&T products and features at the right times.
• Ideate, develop, and advocate for initiatives on product and technology roadmaps, such as converged customer buy flows and enhanced cross-selling capabilities.
• Partner closely with technology, product, and marketing teams to prioritize and execute these digital initiatives.
• Review customer sessions to identify pain points, defects, outages, and behavior.
• Identify opportunities to optimize the journey based on data analysis.

Digital Strategy and eCommerce Coordination:

• Collaborate with cross-functional partners and development teams to develop and align digital strategies with eCommerce solutions, ensuring seamless integration across desktop, mobile web, and app platforms.
• Enhance digital sales channels and distribution partnerships, including affiliate sales and digital acquisition partnerships.
• Manage online launch rollouts, product management, and online offer development to ensure a coordinated and effective customer experience that drives revenue.
• Partner with Analytics to create business cases for new capabilities.
• Partner with Product and Studio to launch enhancements based on business requirements.

Job Contribution: As an experienced professional, you will be recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. You will lead significant projects with strategic autonomy, influencing executive decisions, and may mentor less experienced staff. You will implement long-term plans impacting the organization and collaborate with senior leadership. Accountability extends to digital sale conversion.

Supervisor: No

Work Location: This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

• Bothell, WA
• Dallas, TX

Education/Experience:

• Bachelor’s degree (BS/BA) desired.
• 5+ years of related experience.
• Certification is required in some areas.

Preferred Skills:

• Adobe Analytics
• Quantum Metrics
• Spanish Speaking
• eCommerce
• PowerPoint

Compensation: Our Lead Site Optimization Strategist earn between $143,800 - $215,800 USD annually. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Perks and Benefits:

• Medical/Dental/Vision