Field Marketing Manager

Job Description

Where you’ll work:  

US - This is a remote-centric position. GoTo is open to hiring within the United States. 

 
Marketing at GoTo 

GoTo is actively searching for a Field Marketing Manager to join our organization. In this role, you will be responsible for leading Field Marketing activities in North America, with a particular focus on virtual events, in-person events, and account-based marketing tactics to support our Sales team. You will also play a central role in enabling our Sales team to follow up on Marketing-Qualified Leads (MQLs) and in creating a feedback loop between Sales and Marketing. In this role, your ultimate goal will be driving marketing-generated pipeline and revenue for our portfolio of IT solutions (including LogMeIn Rescue and GoTo Resolve). 

Your Day to Day  

As a Field Marketing Manager, you will: 

• Own the end-to-end strategy and execution for virtual and in-person events each quarter, including audience definition, run of show, logistics and staffing, event promotion, sales enablement, and reporting  

• Manage the quarterly Field Marketing budget, determining the best investment strategy to build pipeline and revenue in-quarter by forecasting the results for your investments 

• Build and nurture relationships with the North America Sales team to gain alignment on marketing plans, ensure proper lead follow-up, and launch outbound efforts to achieve targets 

• Provide regular reporting to Marketing and Sales leadership about lead generation, on-time follow up, number of touches, conversions to opportunities, and more with the goal of assessing overall performance and identifying opportunities for improvement  

• Support GoTo’s implementation of account-based marketing by partnering with Integrated Marketing and Sales to incorporate events and gifting into our 1:Few and 1:1 campaigns 

What We’re Looking For 

As a Field Marketing Manager, your background will look like: 

• 2-3 years of Field Marketing experience with a track record of working well with Sales teams 

• Experience with promoting SaaS products to IT or MSP audiences 

• Experience with managing campaigns from end-to-end, especially virtual and in-person events 

• Experience with owning and delivering lead, pipeline, and revenue targets 

• Understanding of relevant technology (Salesforce, Tableau, GoTo Webinar, 6Sense, Reachdesk)