Senior Integrated Marketing Manager - Strategy and Communications

BE PART OF BUILDING THE FUTURE.

What do NASA and emerging space companies have in common with COVID vaccine R&D teams or with Roblox and the Metaverse? 

The answer is data, -- all fast moving, fast growing industries rely on data for a competitive edge in their industries. And the most advanced companies are realizing the full data advantage by partnering with Pure Storage. Pure’s vision is to redefine the storage experience and empower innovators by simplifying how people consume and interact with data. With 11,000+ customers including 58% of the Fortune 500, we’ve only scratched the surface of our ambitions. 

Pure is blazing trails and setting records:

• For ten straight years, Gartner has named Pure a leader in the Magic Quadrant 
• Our customer-first culture and unwavering commitment to innovation have earned us a certified Net Promoter Score in the top 1% of B2B companies globally
• Industry analysts and press applaud Pure’s leadership across these dimensions
• And, our 5,000+ employees are emboldened to make Pure a faster, stronger, smarter company as we go

If you, like us, say “bring it on” to exciting challenges that change the world, we have endless opportunities where you can make your mark.

SHOULD YOU ACCEPT THIS CHALLENGE...

Pure Storage is seeking a highly motivated and experienced Senior Integrated Marketing Manager to lead campaign strategy and communications. This role will be focused on developing and executing effective campaign strategies and managing internal communications to drive brand awareness, customer engagement, and revenue growth. If you are an experienced Integrated Marketer with a passion for driving successful campaign strategies and internal communications, we encourage you to apply and be part of the Pure Storage team.

Key Responsibilities:

Integrated Marketing Strategy Development:

• Develop and lead the overall integrated marketing campaign framework and calendar 
• Collaborate with cross-functional teams to define campaign objectives, target audience, and key messaging.
• Build new capabilities to leverage market research, customer insights, and industry trends to inform campaign strategies.
• Identify and prioritize marketing channels and tactics to achieve campaign goals.
• Assist in the development of campaign budgets and timelines.
• Evaluate the effectiveness of campaigns through KPIs and metrics, making data-driven adjustments as needed.
• Help manage the integrated marketing budget effectively, ensuring optimal allocation of resources for maximum ROI.

Change Management and Communications:

• Define and drive many of the cross-functional rhythms and workflows that underpin a strong integrated marketing motion
• Develop and implement internal communication programs to ensure alignment and engagement across the marketing organization and our stakeholders.
• Foster a culture of transparency and open communication within the marketing team.
• Lead efforts to celebrate achievements, milestones, and successes to highlight the impact of Integrated Marketing.
• Communicate campaign strategies and results to executive leadership.

Stakeholder Collaboration:

• Collaborate with cross-functional teams to ensure integrated and consistent messaging.
• Optimize workflows with cross functional marketing teams and help manage change to ensure overall alignment process for campaigns/ programs  (MOPS, Digital, Web, Email, Brand).
• Build and maintain strong relationships with external partners, agencies, and vendors as necessary.

WHAT YOU’LL NEED TO BRING TO THIS ROLE...

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• Proven track record in integrated marketing and campaign strategy development, with a minimum of 7 years of relevant experience.
• Strong understanding of B2B technology marketing, preferably in the IT, data storage, or cloud computing industry.
• Excellent communication, interpersonal, and leadership skills.
• Demonstrated ability to lead cross-functional teams.
• Proficiency in marketing technology tools and analytics.
• Strategic thinker with a data-driven approach to decision-making.
• Exceptional project management skills.
• Experience with internal communications and employee engagement initiatives is a plus.

You will be based in Santa Clara, CA OR Bellevue, WA. As this is an of