Director, Marketing Performance Optimization & Analytics

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. FreeWheel, our advertising technology arm, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Effectv, our audience delivery company, helps advertisers reach their target audiences across linear TV, streaming, and video on demand. A global division of Comcast, we have offices in nine countries and can insert advertisements around the world.

Job Summary

The Director of Marketing Performance and Analytics is responsible for leading data-driven decision-making across all marketing initiatives. This role will develop and implement marketing analytics frameworks, optimize campaign performance, and drive actionable insights to enhance marketing ROI. The ideal candidate will have expertise in Salesforce Marketing Cloud Intelligence (Datorama) or similar platforms, strong analytical skills, and the ability to translate complex data into business strategies.

Job Description

Core Responsibilities

Marketing Performance & Strategy:

• Develop and lead a comprehensive marketing analytics strategy to measure and optimize the effectiveness of digital and offline marketing campaigns.
• Define key performance indicators (KPIs) and create dashboards to track marketing performance across channels, including paid media, email, web, social, and offline campaigns.
• Partner with Marketing, Sales, and Finance teams to align on reporting methodologies and data-driven strategies.
• Evaluate marketing attribution models and recommend adjustments to maximize budget efficiency and revenue impact.

Data & Analytics Leadership:

• Lead the implementation and optimization of Salesforce Marketing Cloud Intelligence (Datorama) to integrate, analyze, and visualize marketing data.
• Develop and manage automated reporting systems to streamline performance insights.
• Oversee A/B testing and experimentation frameworks to optimize marketing strategies.
• Ensure data integrity across marketing platforms and collaborate with IT and data governance teams to maintain best practices in data management.

Stakeholder Collaboration & Communication:

• Act as the bridge between marketing, sales, and finance to ensure alignment on reporting, forecasting, and business impact.
• Present insights, trends, and recommendations to senior leadership to influence marketing investment decisions.
• Provide training and guidance to marketing teams on data literacy and performance best practices.

Technology & Innovation:

• Stay ahead of emerging trends in marketing analytics, AI-driven insights, and automation tools.
• Drive adoption of new technologies and methodologies to improve marketing measurement and reporting.
• Collaborate with CRM and MarTech teams to optimize data flows and campaign execution.

Technical & Analytical Expertise:

• Proficiency in Salesforce Marketing Cloud Intelligence (Datorama) or similar platforms (Google Analytics, Tableau, Power BI).
• Strong understanding of multi-touch attribution, marketing mix modeling (MMM), and customer segmentation analysis.
• Experience working with SQL, Python, or R for data extraction and analysis is a plus.
• Expertise in A/B testing methodologies and incrementality measurement.

Business & Strategic Thinking:

• Ability to translate data insights into strategic recommendations for marketing investments.
• Strong grasp of budget planning, forecasting, and ROI measurement.
• Familiarity with paid media, CRM, email marketing, and digital campaign performance metrics.

Collaboration & Communication:

• Experience in presenting insights to C-suite executives and cross-functional teams.
• Ability to simplify complex data into clear, actionable insights.
• Strong leadership skills with experience managing analytics teams or cross-functional projects.

Education & Experience Requirements:

• Bachelor’s degree in Marketing, Business Analytics, Data Science, Statistics, or a related field (Master’s degree preferred).
• 10+ years of experience in marketing analytics, performance measurement, or related roles.
• 5+ years of hands-on experience with Datorama or other marketing intelligenc