Associate Director, Integrated Planning & Strategy | Growth Marketing Team

WHY DEPT®?

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world. 

This is remote role, however you must be located within 50 miles of New York NY to be considered.

ABOUT YOU:

We believe that real media impact comes from having a holistic understanding of consumers, culture, channels, content and commerce. Deciphering present day trends and historical performance from these interconnected and interdependent fields begins to represent our journey towards lasting growth for our clients. You understand that there’s art & science to the craft, requiring creativity & rigor, all done with the goal of moving hearts & minds. You understand both sides and know how to flex into either or both sides of this spectrum depending on the situation. 

As such, we are looking for an Associate Director, Integrated Media Strategy & Planning who shares this mindset and wants to join a talented team of growth marketers. This leadership role is equal parts agency development as well as a strategic client partner. This person will join us as a key member of the Integrated Planning & Strategy team at a crucial time when its scope, size and influence are growing more immediately within the Creative & Media team, and gradually across the broader, global DEPT footprint. 

In this role, you’ll have the opportunity to shape what best in class integrated media strategy, and planning looks like and be in the driver seat in terms of both refining product and process, driving implementation across a variety of verticals and brands (both B2C and B2B). You’ll work closely in tandem with the business development, client partner, creative, data science & analytics, data & tech and channel activation teams to retain clients and win new ones.

You'll be responsible for:

Leadership

• Support the expansion of our Integrated Planning and Strategy practice within the Creative & Media team at DEPT within North America and globally
• Have the aptitude for elevating a client’s ambition in ways that allow us to over deliver and bring proactive growth orientated solutions
• Champion the work by having a deep understanding of our partners business and what makes it tick.
• Must have a strong passion for critical thinking, problem solving, and a deep understanding of how businesses, brands and customers interact, with an equal understanding of the role that data and technology play in this relationship. 

Planning

• Experience leading full funnel, connected media and data driven strategies 
• Understand first-party data to elevate strategic opportunities
• Continually monitor current marketing trends, new technology solutions, and competitors
• Experience using insights from data to tell a story
• Steer the creation of holistic communication plans and corresponding media strategies; from setting objectives & KPIs, audience sizing, profiling, targeting, , determining media channel mix and potential tactics/partners, budget setting to measurement frameworks
• Closely partner and collaborate with interconnected internal teams such as Client Services, Creative Services, Activation and Decision Sciences when creating and executing holistic media campaigns
• Work along a range of cross-discipline teams both within the agency and client’s team alike, building a collaborative and trusting relationship along the way

Collaboration 

• Is a trusted advisor for internal functional team members and external partners and becoming an expert within integrated planning
• Ability to boost morale and develop team culture - being a positive example and growing careers of junior team members alike
• Provides new or different thinking and shares ideas openly
• Strong communication and presentation skills and is able to contribute to a client presentation confidently on their own
• Strong analytical mind and strategic thinker / problem solver and is solution-oriented

You'll need to have:

• 6+ years of hands-on experience in omni-channel media strategy,