Associate Director, TAAG

Company Description

Publicis Groupe, known for its award-winning creativity, best-in-class technology, digital and consulting expertise, is the world’s third largest communications group. With 80,000+ colleagues in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis.Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 with the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity, and technology. The Groupe has continued this journey with the 2019 acquisition of Epsilon to further scale the data-led offering and provide true momentum to our client’s own transformation.

This model, with a country-led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organization.

Job Description

As a TAAG (Technology, Activation, and Analytics Group) Associate Director, you will be responsible for developing and executing strategic plans that align with the overall goals and objectives of the
Ancestry Team. You will partner with Ancestry Digital Directors, and Channel Leads on the business to deliver the best product and best thinking across display and video to establish technology needs and requirements.

Additionally, you will have oversight of Ancestry Cookbook and Playbook and roll out of these across markets. You will manage the onboarding of new Ancestry markets, channels, partners, and technology - GMP, Verification, etc. You will also be responsible for ensuring that planning and activation teams receive the support and communication needed to implement and get campaigns activated, measured, and tracked.

You will be the point of escalation for local market teams and PGD (off shore Ad Ops) teams. You will consult Ancestry activation teams on executing strategic plans that align with the overall goals and objectives. You will stay up-to-date and be responsible for developing and executing strategic plans that align with the overall goals and objectives of Ancestry Teams.

Key Responsibilities:

• Develop and execute strategic plans that align with the overall goals and objectives of the Ancestry Team
• Partner with Digital Directors and Channel Leads to understand technology requirements to then coordinate with the TAAG lead to deliver the best product and best thinking across display and video
• Oversee Ancestry Cookbook and Playbook and roll out of these with across markets in collaboration with your counterpart in Germany
• Manage the onboarding of new Ancestry markets, channels, partners, and technology - GMP, Verification, etc.
• Ensure that planning and activation teams receive the support and communication needed to implement and get campaigns activated, measured, and tracked
• Oversee JIRA ticket assignment, campaign prioritization
• Act as a point of escalation for markets and PGD team
• Consult activation teams on executing strategic plans that align with the overall goals and objectives of Ancestry Teams
• Stay up-to-date and be responsible for developing and executing strategic plans that align with the overall goals and objectives of Ancestry Teams.

Qualifications

• Bachelor's degree in Business, Marketing, or related field
• 7+ years of experience in digital marketing
• Experience in strategic planning and execution
• Knowledge of display and video advertising technologies, including GMP and Verification
• Strong communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders
• Ability to work effectively in a fast-paced and dynamic environment
• Excellent analytical and problem-solving skills
• Strong attention to detail and ability to multitask
• Strong leadership skills, with the ability to motivate and inspire team members
• Ability to travel as needed

Additional Information

All your information will be kept confidential according to EEO guidelines.