Consumer Marketing Manager I/II

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The MAVYRET Consumer marketing team strives to reach, educate, and motivate people at risk for contracting hepatitis C virus (hep C) to get tested and for those diagnosed to seek treatment and get cured, to stop the spread and advance elimination of hep C.

The Marketing Manager will be expected to contribute to all aspects of MAVYRET consumer marketing, including analyzing data and generating insights, creating engaging new tactics across two campaigns, and optimizing a multi-channel media plan, as well as being responsible for leading external agencies to develop best-in-class marketing that resonates with patients in a competitive environment.

The candidate must be able to operate in a fast-paced organization and deliver high quality outcomes in partnership with internal and external stakeholders to achieve strategic objectives. Additionally, the candidate must develop and maintain strong working relationships with cross-functional partners to drive business results in a compelling, effective, and timely way. This is an excellent opportunity for a marketer who wants to join a high performing team committed to making an impact on the lives of patients!

Responsibilities

• Collaborate closely and foster positive working relationships with internal partners, such as Sales, Medical Affairs, Regulatory, Digital Lab, Market Research and Business Analytics
• Direct external agencies (creative, media, and patient advocacy) to elevate and execute strategic tasks that successfully drive the business, including but not limited to:
• Managing multiple end-to-end creative workstreams across all channels (website, print, paid social, digital, POC) as well as delivering additional needs for