Sr. Marketing Director

Sr. Marketing Director

Who we are

Corebridge Financial helps people make some of the most meaningful decisions they’re ever going to make. We help them plan and take action to protect the future they envision, and respond to some of life’s most difficult moments through the solutions and services we provide. We do this through our broad portfolio of life insurance, retirement and institutional products, offered through an extensive, multichannel distribution network. We provide solutions for a brighter future through our client centered service, breadth of product expertise, deep distribution relationships, and outstanding team of hardworking and passionate employees.

Get to know the business

Life and Retirement is a unique franchise that brings together a broad portfolio of life insurance, retirement and institutional products offered through an extensive, multichannel distribution network. It holds longstanding, leading market positions in many of the markets it serves in the U.S.

Overview of Position:

The Senior Marketing Director is the key marketing contact for the flagship product suite at Corebridge Financial. This position will work with sales, strategic accounts, product development and product management daily on all product related content, tools, and communications. The position requires a senior level marketer to effectively manage the content creation process and to be able to have constructive calls, real-time, to discuss positioning and other marketing related items as they arise.  The position also facilitates compliance, product management, actuarial and creative reviews, and approvals.

The Senior Marketing Director position requires a unique blend of creative thinking, tactical execution and strong communication and writing skills. The Senior Marketing Director plays an instrumental role in helping Corebridge Financial develop and execute strategic marketing plans to meet the annual sales goals

Responsibilities

• Manage and execute strategic marketing plans, with specific focus on annuity products (Index and Fixed).

• Lead the development and management of digital tools used in the annuity evaluation and sales process, including product-specific as well as value-add calculators

• Co-create and implement results-oriented marketing, communication, and product promotions across digital and print media while collaborating with the sales team and product management.

• Collaboratively write and edit customer and advisor facing content (including product marketing copy and required disclosures) to simplify and present complex concepts into a finished format across print & digital media.

• Manage inventory of core and key materials related to the annuity product line to maximize cost savings while maintaining quality standards and wholesaler & agent access to a wide variety of marketing materials.

• Manage specific aspects of marketing budget related to product line.

• Provide direction to creative partners in the development and execution of marketing materials.

What you need to know

• BS degree required; MBA preferred.

• 10+ years of professional marketing experience; experience marketing annuities required.

• Knowledge of Annuity products required.

• Solid understanding of financial services products.

• Highly self-directed and motivated with excellent interpersonal and presentation skills and an ability to work in collaboration with other business unites.

• Strong writing and communication skills

• Demonstrated success in project management, from conception through planning and implementation, with experience in implementing marketing programs across multiple channels and media.

• Ability to cope with change and thrive in a fast-paced environment.

• Highly proficient with Word, Excel and PowerPoint

What our employees like most about working for Corebridge Financial Life & Retirement

• We care about your professional development. Our career progression program will provide you with the opportunity to develop your skills, strengthen your productivity and be eligible to progressively advance to positions with an increased responsibility and increased compensation. 
• Our “Giving Back” policy is at the core of our daily operations and guides our future progress. Don’t believe us?  We put our money where our mouth is! Corebridge Financial will give you up to 16 hours a year paid time off to volunteer in the community.
• Our people are our most important ass