Data Analytics & CRM Coordinator

LEGENDS GLOBAL

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach.

Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.

The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career.

Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sounds like a winning formula for you. Join us!

LEGENDS & THE BUFFALO BILLS

The Buffalo Bills & Legends have an expansive partnership to support all aspects of the Bills New Stadium project including stadium design, planning, feasibility studies, project management, data analytics, marketing and holistic revenue generation across partnerships, ticketing, and suite sales. Legends is proud to represent and support the Bills during this historic moment in Western New York and is focused on delivering the most fan-experience driven stadium in the National Football League.

THE ROLE   

The CRM Coordinator will work as a member of the Data & Analytics team to help drive data strategy and actionable insights throughout the project. This critical role will be focused on the implementation, maintenance, and innovation of the CRM system as it relates to Ticketing, Corporate Partnerships, Business to Business sales and general reporting. Additionally, this role will aid in the creation of digital marketing campaigns, audience development, A/B testing and reporting. 

ESSENTIAL FUNCTIONS

• Act as the subject matter expert and first line of support for the business processes and day-to-day operation of the CRM system

• Responsible for training sales & service staff in CRM and ensuring that records are being updated and accurately in a timely manner

• Evaluate and implement third-party applications with CRM and develop strategies around data enrichment and information that could provide insights into interests/behaviors

• Develop and implement data collection systems and other strategies that optimize statistical efficiency and data quality

• Create and develop reports and dashboards for data visualizations

• Integrate with marketing department in the execution of digital marketing/advertising campaigns

• Assist marketing to develop target audiences for sales and service communications (email, social, web, etc.) across ticketing efforts

• Assist in the building of innovative strategic plans for how analytics can be leveraged to improve the effectiveness of current campaigns, and to drive insights for new campaigns.

• Work in a cross-functional environment with various business groups, and end users to identify, document, and communicate business processes

• Excellent communication, presentation, and story-telling skills.

• Collaborate with users across the organization to drive efficiency and effectiveness

• Work closely with management to prioritize business and information needs

• Locate and define new process improvement opportunities

• Ad hoc special projects as required or as necessary

QUALIFICATIONS

To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• 2+ years of demonstrated operational experience with a CRM platform, preferably Microsoft Dynamics

• A passion for working in a fast-paced, rapidly changing environment.

• Experience working with reporting software (such as Tableau, Power BI, etc) and generating insights from large datasets using statistical knowledge and software (Excel, SAS, etc)

• Experience working collaboratively with digital marketing teams to support data-driven marketing campaigns

• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy

• BS in Mathematics, Economics, Compute