Local SEO Specialist - Charlotte, NC

Reporting to the Director of SEO, the Local SEO Specialist will focus on optimizing Market My Market’s clients’ Google Business Profiles and enhancing local SEO performance to attract and convert leads for our clients. Market My Market’s target markets are single event legal, specialty medical and dental clients who are located across the country and are looking to grow their presence in their own local market. The Local SEO Specialist is a crucial role for improving clients’ visibility in local search results and driving data-driven marketing strategies alongside our in-house SEO team. The Local SEO Specialist will be responsible for managing and improving results for 200+ Google Business Profiles.  

This person in this role will work 3 days a week in person with our SEO team that is based in the Charlotte, NC office.

Responsibilities: 

• Conduct SEO opportunity research including Share of Voice and keyword analysis.
• Develop and implement comprehensive SEO strategies to increase local organic search rankings, drive targeted traffic and improve efficiency.
  Assist in the creation, maintenance and ongoing optimization of Google Business profiles.
  Spearhead collaboration with cross-functional teams to ensure alignment between SEO efforts, content creation and link building initiatives.
  Conduct thorough website audits to identify content and technical SEO issues and opportunities to build and implement a continuous improvement cycle.
  Work with the development and IT teams to optimize the website domains, redirects, content, metadata, backlinks, and site architecture for maximum search visibility and user experience.
• Provide data driven decision making. Conduct and provide regular reporting on content gap analysis, competitor analysis, and monitor and analyze website performance using Google Analytics, Google Search Console, Ahrefs, and other relevant tools.
• Stay up to date on Google algorithm updates, best practices in local SEO and analytics, and industry trends that could impact business performance.
• Present SEO performance reports and insights in a clear and compelling manner, demonstrating the value of SEO and providing actionable recommendations for improvement.

Requirements:

• 4 years of local SEO experience
• Practical knowledge of affiliates, marketplaces, and/or programmatic and local marketing optimization (e.g. franchise, retail, etc) at scale is a plus.
• Deep understanding of SEO best practices, keyword research methodologies, information architecture, and other components of SEO.
• Proven ability of developing and executing comprehensive SEO strategies that drive significant business outcomes.
• Practical experience managing Google Business Profiles.
• Proven track record of success in driving organic search growth and improving website performance
• Proficient in complex analytical problem-solving.
• Possess a competitive drive and a strong desire to learn.
• Thrive in a fast-paced and dynamic environment.
• Bachelo