Marketing Optimization Senior Manager

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Marketing Optimization Senior Manager

Introduction to Team

Our Corporate Functions are made up of teams that support Expedia Group, including Employee Communications, Finance, Legal, People Team, Inclusion and Diversity, and Global Social Impact and Sustainability.

We are looking for a Senior Manager, Marketing Optimization to join Expedia Group's Finance Function. This role sits within the Traveler Marketing Finance team and plays a key strategic role in Expedia Group's Traveler Division.

Make an Impact

As a Senior Manager, Marketing Optimization, you will be responsible for optimizing marketing investment decisions and capital allocation within and across brands, markets, and channels. You will play a critical role in driving performance, ensuring that investment strategies align with both short-term business goals and long-term growth objectives.

In this role, you will:

• Support the Brand Marketing VP in the capital allocation process, including identifying opportunities, modeling impact, and ensuring alignment with business priorities, performance goals, and investment frameworks across Brand and Marketing channels. Engage with VP+ stakeholders, providing data-driven insights to inform strategic investment decisions and influence business priorities.
• Use analytical expertise to assess Brand and Marketing performance across traffic, conversion, and financial metrics, identify patterns between marketing investments and business outcomes, quantify opportunities, and drive actionable insights for investment optimization. Tailor insights and recommendations to different audiences, ensuring clear communication with marketing, finance, and senior leadership teams.
• Combine analytical rigor with marketing expertise by understanding marketing channel constraints, marketplace dynamics, and evolving industry trends to shape strategic recommendations. Embed performance tracking strategies, including transaction attribution, multi-touch attribution, and forecasting techniques, to assess marketing ROI effectively.
• Lead investment recommendations, balancing short-term performance optimization with long-term brand and business growth strategies. Optimize resource allocation for marketing investments, ensuring efficient budget usage and cost-effectiveness in marketing spend.
• Develop and apply financial models to forecast marketing investment impact, evaluate performance trends, and inform data-driven decision-making. Identify and structure complex financial modeling requirements to enhance investment strategies.
• Translate complex data and insights into clear, compelling business narratives that influence senior leadership and drive strategic decisions. Mentor junior colleagues, fostering a culture of analytical excellence and marketing insights capability.
• Collaborate with key stakeholders across Brand, Marketing, and Marketing Analytics to ensure a data-driven approach to investment prioritization.
• Navigate ambiguity with confidence, adapting to a fast-paced environment while staying focused on high-impact opportunities. Use deep business knowledge to drive strategic projects and analyses that support organizational goals.

Experience and Qualifications:

• 10+ years of experience in Marketing, Business Trading, or highly analytical environments, with a strong focus on data-driven decision-making.
• Deep understanding of marketing investment strategy, with expertise in Performance Marketing, Brand Marketing, and Customer Marketing channels.
• Proven ability to drive business outcomes through financial modelling, investment prioritization, and strategic financial planning, including forecasting, ROI modelling, and budget optimization.
• Exceptional analytical and problem-solving skills, with hands-on experience in scenario mode