Campaign Director, Paid Media

TEAM LEWIS is looking for…

About TEAM LEWIS

TEAM LEWIS is a global marketing agency that has grown from start-up to multi- national in a little over two decades. Its success is due to a combination of factors: talented creatives delivering award winning campaigns; expanding client relationships into new markets or services and its independence from outside investors. The agency, its people and client campaigns have won many awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.

At the heart of the business is the TEAM LEWIS Foundation (TLF), a non-profit charitable entity. Since its launch in 2021, it has funded over 2,000 causes. The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits. Community charities are championed by employees, who in addition to the financial donation, volunteer their time and skills to leverage effectiveness.

About the role

The Digital Marketing Director, Paid Media will be responsible for leading the strategy, management, and implementation of client paid media plans and activations while ensuring tactical collaboration with other TEAM LEWIS teams (including but not limited to Creative, Content, PR, Research, Performance + Analytics, SEO, and Integrated Strategy). The Digital Marketing Director, Paid Media will work with teams and clients across the US. Some travel in the US region may be required.

This is an opportunity that will suit an ambitious professional who relishes the chance to help grow something, thrives on challenges and on working in a fast paced, international environment. With a strong entrepreneurial spirit, you understand how to best apply this spirit to a growing global organization. An important aspect of this roll will be to further build out of the agency’s paid media practice, building upon the work to date. This includes hiring and team leadership, as well as cultivating new business opportunities with current and prospective clients, partnering closely with the client engagement teams and account leaders.

Client-facing skills, technical knowledge and strong organizational ability are important in this role, as well as the ability to integrate across teams and practice areas.

Purpose of the role

The Director, Paid Media will deliver best in class paid media programs to our clients, from account leadership, audits and strategy development to execution and effective tracking and reporting. This individual participates in all aspects of executing high profile and complex clients’ paid media campaigns across channels including but not limited to paid search, programmatic, and paid social. The Digital Marketing Director, Paid Media is often the lead day-to-day subject matter expert (SME) contact for their assigned clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. This individual will be a member of the TEAM LEWIS Paid Media leadership team and will support the further build out of TEAM LEWIS’ paid media offerings, growing the team, educating internal and external stakeholders, and overseeing junior members in both training and oversight of paid media campaign strategy and execution. This position will work closely with the Paid Media team and broader Digital team on the development of Paid Media strategies, tactical plans and best practices and cross-team trainings.

Key responsibilities and tasks

• Engages in and ensures a strategic relationship with the client, providing insight and partnership in paid media, as well as across the digital marketing spectrum as a whole

• Responsible for ensuring excellent client communication at all levels; defining KPIs, deadlines and service agreements

• Delivers an added-value consultancy and works closely with clients to deliver campaigns, services and products across all communications channels, while proactively makes recommendations based upon evolving industry best practices, competitor strategies, and benchmarks

• Works as a senior leader, ensuring account profitability and optimizing revenues for the business

• Actively works with team to manage paid media campaign budgets to the clients’ daily, weekly and monthly budget goals

• Collaborates with members of the Paid Media and the Performance + Analytics teams to create, manage, measure, and optimize campaigns to meet establishedKPIs on various channel; oversees performance data analysis and provides actionable insights / recommendations and a