Store Manager

Retail Job Description Reports to: General/District Manager Store Manager Selling and Service  Understands organizational objectives and makes decisions that align with Company priorities and values  Endorses, models and develops team to deliver Coach’s Selling and Service expectations  Manages sales strategies, initiatives and growth across all categories  Flexes store business strategies and personal selling techniques to contribute to overall store and financial results  Maximizes floor supervisor role to deliver strong metrics and results driven through team selling and selling to multiple customers  Sales/productivity goals: sets and communicates goals for the team, tracks store’s performance at all times and achieves sales through team  Productivity Management: holds the management team accountable for floor supervisor productivity, personal productivity and management contribution  Takes ownership and commitment for delivering results; actively aware of personal and store metrics and achieves goals  Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going productive relationships with customers  Develops a clienteling strategy in partnership with the District Manager; implements and monitors strategy over time to achieve business goals and objectives  Understands changes in local market with potential impact on business performance and supports the execution of local sales strategies and tactics  Builds credibility and trust as a personal fashion advisor to both team and customers by communicating fashion awareness and trends in the marketplace  Creates positive impressions with store team and customers by bringing best self to work through elevated, sophisticated, appropriate business attire consistent with Coach’s guide to style  Acts as a brand ambassador in the local market/mall to drive brand loyalty and business (i.e. charity events, local associations, mall initiatives)  Coaches team on how to incorporate trends into their selling experience with customers  Influences customer’s purchase decisions by balancing patience and assertiveness  Sensitive to customer and team’s needs and tailors approach by reading cues  Resolves customer problems and meets customer needs in a timely manner through solution-oriented and forward thinking  Encourages team to build long-term relationships with customers to drive business  Develops both self and individual product knowledge skills and remains aware of current collections  Protects and drives the needs of the business at all times  Understands the positive sales impact staffing has on the business; recruits and hires accordingly  Coaches, develops and motivates the team on a daily, weekly and monthly basis to meet goals and utilizing Company tools  Ensures all daily tasks are completed without negatively impacting service of Coach standards Workplace and Environment  Creates enthusiasm and positivity for a shared vision and mission  Leads by example  Demonstrates confidence when leading the team and managing the store  Takes initiative; has a high level of ownership and accountability for results of self and others  Approaches challenges in direct and timely manner and takes action to course correct in the moment whenappropriate  Builds trusting relationships with peers and team  Acts as advocate for the team and Brand

Workplace and Environment (continued)  Is adaptable and flexible to change  Switches gears based on the needs of the business both seamlessly and pro-actively  Welcomes feedback and adapts behaviors as appropriate  Maintains a calm and professional demeanor at all times  Fosters an environment of teamwork and collaboration  Creates short and long-term strategies to achieve personal metrics and performance  Uses available resources to make informed decisions and takes appropriate partners when necessary  Utilizes Company tools to keep self-informed  Delegates and empowers others  Recognizes and values individual performance and communicates appropriately  Evaluates performance of all team members and provides consistent and timely feedback; creates and modifies action plans for the continuous development of staff  Resolves performance problems using appropriate communication, coaching and counseling techniques  Creates a talent bench strength by actively recruiting and interviewing candidates  Recruits, interviews, selects, on boards and retains top talent  Acknowledges and reinforces the importance of how all roles contribute to the success of the store Operations  Manages daily operational tasks according to Coach standards including selling and service expectations, operations, payroll, human resources and loss prevention  Demonstrates strong business acumen; strategically forecasts, plans and budgets to the needs of the business (i.e. payrolls, staffing, etc.)  Writes schedules to maximize business by scheduling right people, right pla