Associate Manager, Community

The Role

What You’ll Do

• Own and operate Linktree’s beta testing program, managing a close-knit group of product testers who provide qualitative feedback on new features before public launch.
• Recruit, onboard, and nurture relationships with beta testers and power users, ensuring a consistent feedback loop between them and internal teams.
• Working closely with our product team, develop structured methods (surveys, interviews, feedback sessions) to capture insights that improve product readiness and inform go-to-market plans.
• Collaborate with Product, Design, and Marketing to summarize key learnings, identify common themes, and translate community feedback into actionable recommendations.

• Help develop a welcoming, organized, and scalable digital home for Linkers across multiple audiences (creators, small businesses, vertical communities, and partners).
• Manage day-to-day conversations and content in our community spaces, ensuring Linkers feel heard, supported, and excited to engage.
• Spark discussions, gather insights, and surface sentiment trends that inform product decisions and shape user experience.
• Highlight standout creators and power users, helping amplify their voices across social, comms, and marketing channels.
• Support the creation of community rituals, content, and programs that foster belonging, education, and inspiration.

• Maintain calendars, trackers, and reporting dashboards for engagement and beta programs.
• Monitor key community metrics (growth, engagement, sentiment) and report on trends.
• Maintain calendars, trackers, dashboards, and reporting systems that keep beta programs and community initiatives running smoothly.
• Identify opportunities to improve processes, streamline workflows, and enhance the overall health and structure of the community.
• Collaborate with internal teams to ensure the community is a consistent, reliable source of product and marketing insights.

What You’ll Bring

• 2–4 years of experience in community management, creator engagement, or marketing support, ideally within a creator, consumer, or SaaS brand.
• Hands-on familiarity with platforms like Discord, Reddit, Slack, or similar online communities.
• Experience running feedback, ambassador, or beta programs a plus.

• Highly organized, detail-oriented, and proactive; you follow through and get things done.
• Comfortable collaborating cross-functionally across Marketing and Product.
• A genuine passion for creators, digital culture, and helping people connect.

What Success Looks Like

• Our online community is  active, welcoming, and well-moderated spaces that our Linkers love returning to.
• Our beta testing program produces clear, actionable insights that improve product quality and launch readiness.
• Community feedback directly shapes product and marketing initiatives.
• You’re recognized internally as the “voice of the community,”  someone who brings Linker perspectives to everything we do.