Senior Manager, Technical Marketing - Life Sciences

Job Title: Senior Manager, Technical Marketing - Life Sciences
Department: Marketing
Reporting to: Director, B2B Growth Marketing – Pharma & Life Sciences
Location: Remote

About the Role:
We are looking for an exceptional Senior Manager, Technical Marketing for our Life Sciences segment. This is your opportunity to bridge deep scientific expertise with strategic marketing to support one of our most critical and high-growth customer segments. We are seeking candidates who have walked in our customers’ shoes – scientists and technical professionals who understand pharmaceutical manufacturing from the bench up – and who are ready to translate that expertise into compelling technical content, product go-to-market strategies, and powerful sales tools
Our Pharma segment supports large and small molecule pharmaceutical manufacturers and their partners, as well as laboratories and medical device manufacturers from around the globe. We provide specialty chemicals, high-purity ethanol solutions and solvents, and custom bioprocessing solutions that our clients depend on to develop and manufacture life-saving products.
With your hands-on understanding of pharmaceutical manufacturing processes, you will develop technically rigorous product marketing materials, lead new product go-to-market initiatives, and directly support the sales team as a subject matter expert in customer-facing settings. You will serve as the critical link between our scientific capabilities and the market, creating content and tools that resonate with technical buyers.
This role reports to the Director of Growth Marketing – Life Sciences and works in close partnership with the sales organization, product management, and R&D teams. Success will be measured by the increased MQLs and SQLs, and pipeline/opportunity, as well as engagement KPIs across the funnel.
Who We Are:
Since 1989, Greenfield Global has been the leading producer and supplier of high-purity alcohols, specialty solvents, custom blended solutions, and fuel ethanol to businesses worldwide.
Greenfield’s primary markets are life science (including pharma/biopharma and medical devices), food, flavor, fragrance, personal care, beverage alcohols, industrials, and renewable fuels. Annually, the company fulfills over 35,000 orders in more than 50 countries through its extensive global supply chain.
Greenfield’s low-carbon ethanol helps industries reduce their carbon emissions and meet environmental objectives. Our team of researchers and engineers continue to lead innovation in sustainable energy and chemicals, including green hydrogen, green methanol, sustainable aviation fuel, and renewable natural gas.
Job Responsibilities:
Technical Product Marketing
• Own the technical positioning and messaging for Greenfield’s Life Sciences product portfolio, ensuring content is scientifically accurate, differentiated, and resonates with technical buyers (scientists, QA/QC leads, procurement, and manufacturing decision-makers).
• Develop and maintain a library of high-quality technical marketing assets including product data sheets, application notes, white papers, technical FAQs, regulatory/compliance summaries, and case studies.
• Translate complex scientific and chemical concepts into clear, compelling content tailored to audience expertise levels – from bench scientist to C-suite.
• Partner with R&D, product management, and regulatory teams to stay current on product innovations, specifications, and pipeline developments.

New Product Go-to-Market Execution
• Lead go-to-market planning and execution for new product launches in the Life Sciences segment, including launch readiness checklists, messaging frameworks, channel strategy, and launch timelines.
• Develop compelling launch packages that include technical collateral, sales playbooks, competitive positioning, and internal training materials to equip the sales team for success on day one.
• Coordinate cross-functionally with sales, product, supply chain, and regulatory to ensure seamless launches and consistent customer experience.
• Track post-launch performance and iterate on messaging and materials based on feedback from the field and market response.

Sales Enablement & Technical Sales Support
• Build and maintain a comprehensive suite of sales enablement tools, including sales decks, sales plays, competitive battle cards, objection handling guides, ROI calculators, and customer-facing technical presentations.
• Serve as a technical resource in strategic customer meetings, providing scientific credibility and expertise to support complex sales conversations and help close high-value opportunities.
• Partner closely with the sales team to identify knowledge gaps, understand the voice of the customer, and create targeted materials that address real buyer objections and questio