Retail Trade Marketing Manager

The Brand

If you are looking for a life-changing career opportunity, we've got your prescription. Rodan + Fields is a female-founded skincare and haircare company launched in 2008 by Stanford-trained dermatologists Dr. Katie Rodan and Dr. Kathy Fields with the mission of delivering proven results through science-backed, dermatologist-created products. Rodan + Fields is proud of its track record of providing confidence to millions through regimen-based skincare and haircare products, award-winning innovation, and global community of passionate brand advocates.

At Rodan + Fields, you will be challenged to make an impact, inspired to do more, and rewarded for your contributions. We are transforming skincare, and we welcome your big ideas to fuel our ambitious growth plans! You’ll become part of a positive, passionate, and purpose-driven company that is committed to putting people first and protecting our planet. Our 2025 Do Good commitment outlines the actions we are taking to invest in our global communities, support our people and preserve our planet. We provide a creative, vibrant workplace outfitted with all the technology, tools and training you'll need to learn, grow, and thrive!

Join us and share your talents as we develop innovative solutions to give all people the best skin and hair of their lives. In addition to working arm-in-arm with industry leaders, employees at Rodan + Fields enjoy rich benefit plans, tuition reimbursement, a flexible workplace, and perks.

The Role

We are looking for an experienced and dynamic Retail Trade Marketing Manager to join our Commercial Team, reporting into our Retail Account Director. As a Retail Trade Marketing Manager, you will be responsible for developing and implementing marketing strategies to drive customer engagement, increase sales and conversion, and enhance brand visibility in the retail environment.

The ideal candidate should have a strong background in retail trade marketing, strategic thinking, and a proven record of successful campaign execution.

Responsibilities

• Develop and lead the management of the Retail Marketing Calendar, both in store and online
• Develop and lead the management of the Retail Sample and Gift with Purchase Calendar
• Develop and execute comprehensive retail marketing strategies to drive store traffic and sales conversion
• Lead the Sales Event creation and deploy across the US, ensuring best-in-class execution and results
• Collaborate with cross-functional teams to create compelling in-store promotions, displays, and campaigns
• Collaborate with the digital team to ensure the highest level of development and management of the retail .com results
• Collaborate with the Social Marketing team to build out the Social Marketing Calendar, and report back on the insights
• Conduct market research to understand consumer behavior, industry trends, and competitive landscape
• Plan and implement product launches, ensuring effective communication and promotion
• Manage the creation of marketing collateral, including signage, displays, and promotional materials
• Oversee and report on the effectiveness of the digital marketing initiatives, including social media campaigns and email marketing, to drive online and offline traffic
• Analyze sales data and customer insights to optimize retail and online marketing strategies and improve campaign performance
• Collaborate with retail teams to ensure brand consistency and enhance the overall customer experience
• Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
• Stay informed about retail industry trends, eme