Marketing Manager

Posting number: 27-00130

Department: 269 Iowa Economic Development Authority

Job classification: Economic Development Specialist 2

Posting type: Open

Categories: Management, Program Management

Summary

From small towns to signature attractions, Iowa has a story worth telling. The Marketing Manager helps bring that story to life through dynamic tourism marketing initiatives that support the Iowa Economic Development Authority’s mission to make Iowa the choice for people and business.

This hands-on role manages marketing programs, fosters partner relationships, and creates engaging content to support Iowa’s tourism and economic development goals through strategic marketing, storytelling, and collaboration.

 About Us
 The Iowa Economic Development Authority is dedicated to making Iowa the choice for people and business by building partnerships, leveraging resources, and strengthening economic and community vitality. IEDA administers several state and federal programs focused on business and community development to reach its goals of assisting individuals, communities, and businesses. Whether it is an enterprise or start up, a rural community seeking to preserve its history and highlight its arts and culture, or a community recovering from a disaster, IEDA creates opportunities for Iowans to thrive.

 About this Opportunity
The Marketing Manager supports IEDA’s mission to make Iowa the choice for people and business by delivering strategic tourism marketing initiatives that promote the state as a compelling destination to visit, live, and work. This role is responsible for executing marketing programs, building strong partnerships, and telling Iowa’s story through engaging media content.

Key responsibilities include:

• Managing tourism marketing programs by coordinating partner-based initiatives, overseeing timelines and deliverables, and supporting program evaluation and improvement.
• Executing marketing campaigns and projects, serving as a project manager for assigned initiatives such as digital campaigns and publications, while coordinating vendors, partners, and internal teams.

• Developing compelling content by writing and editing marketing materials across platforms and traveling throughout Iowa to capture stories and promote tourism assets.

• Experience working with tourism, destination marketing, or economic development initiatives.
• Proven ability to build and maintain relationships with partners, vendors, and stakeholders.
• Excellent written and verbal communication skills, including experience developing marketing or media-focused content.
• Dedication to uphold our core values:

Accountability in Action - We take pride in our work and results.
Innovate Together - We thrive on solving challenges through dynamic collaboration with our teams and partners.
Mission Driven - We place Iowans at the heart of everything we do.
 

New to the area or looking to relocate to Iowa? Visit ThisIsIowa.com to see how Iowa offers something for everyone- competitively low cost of living, bustling cities and neighborhoods, access to entertainment, opportunities for career growth and unrivaled access to outdoor adventures.

As an employee of the Iowa Economic Development Authority, you are a State of Iowa employee, and you are eligible to enjoy a comprehensive benefits package that includes:

• Paid Time Off: Enjoy vacation with accruals that rollover on a yearly basis, sick leave with no limits on accrual and 9 paid holidays per year.
• Great Benefits: Excellent Health, Dental, and Vision Insurance options.
• Retirement Plan: IPERS Retirement package and an option for a deferred compensation plan.
• Flexibility: Flexible Spending Accounts (medical and dependent care).
• Life Insurance: Free Life Insurance.
• Suppor