Account Director, Media Sales
LabcorpAbout the role
At Ovia Health, a Labcorp Company, you are part of a journey to accelerate life-changing healthcare breakthroughs and improve the delivery of care for all. You’ll be inspired to discover more, develop new skills and pursue career-building opportunities as we help solve some of today’s biggest health challenges around the world. Together, let’s embrace possibilities and change lives!
We are looking for a high-performing Account Director, Media Sales to own a book of business and partner with account management and marketing to drive revenue. You will be hunting and prospecting new customers, evangelizing Ovia’s differentiated offerings and digital solutions to brands and services seeking a highly engaged millennial and Gen Z audience.
Who you are:
Possess a hunter mentality, prospecting and driving deals from start to close in a new business environment through selling creatively and strategically
A self-starter with an existing track record and network of advertising agency and clients is required
Ability to manage sales pipeline and achieve goals on a quarterly and annual basis
Multitask and communicate efficiently both internally and externally
What you will do:
Build and own a book of business in consumer categories (CPG, auto, home, lifestyle, etc.), cultivating relationships with clients at multiple levels at both the agency and client level.
Generate new business through regular outreach to new clients and advertising agencies with meetings, calls, presentations, events, entertainment and other related efforts to build and close a strong pipeline.
Create pitch presentations, prospect through outbound outreach, generate media plans, close new business and quarterback renewals and upsells.
Meet and exceed a quarterly sales quota by selling in-app display media, video, email, social, and custom advertising solutions.
Develop a strong understanding of Ovia’s mission, products, and advertising opportunities & master our brand sell.
Work with internal teams to provide excellent relationship management through regular updates of current campaigns, performance reports and recommendations for renewals and upsells.
Negotiate the terms, conditions, and pricing of advertising campaigns with clients.
What we require:
5+ years minimum in an advertising sales role, preferably working on accounts and brands for a millennial and Gen Z female audience. Health & wellness, lifestyle and/or agency experience a plus
Experience in advertising & media sales with the ability to develop, present and sell through high level media strategy and marketing plans to C-Level clients & advertising agency teams.
Solid understanding of advertising and direct marketing performance metrics and a firm grasp on media research tools as well as knowing how and when to use them effectively.
Digital & mobile sales experience is required
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