Director of Customer Measurement

Realize your potential by joining the leading performance-driven advertising company!  

As a Director of Customer Measurement on the Global Sales Alliance team in our New York Office, you’ll play a vital role in leading the development and execution of our advertiser-facing measurement strategy. This role will be responsible for defining how advertisers measure success on Taboola, owning the measurement roadmap, attribution solutions, and partnerships that drive performance visibility across the entire customer journey.

This person will serve as the internal and external voice of measurement, supporting product development, enabling commercial teams, and helping advertisers move beyond basic reporting to real business impact. The ideal candidate is part product leader, part strategist, and part operator, with a deep understanding of attribution, incrementality, and the evolving measurement ecosystem.

To thrive in this role, you'll need:

• 7–10+ years of experience in performance marketing, growth analytics, or ad tech measurement roles.
• Strong understanding of tracking infrastructure and implementation (client-side, server-side, GTM, MMPs).
• Proven experience building or leading measurement solutions at a platform, DSP, or adtech company.
• Deep knowledge of attribution methodologies (MTA, view-through, first-party, modeled), incrementality testing, and MMM.
• Experience integrating with MMPs, server-side tracking, and conversion APIs.
• Strong product mindset—able to work closely with R&D to scope, prioritize, and ship measurement capabilities.
• Excellent communicator with the ability to explain complex measurement concepts to both technical and non-technical audiences.
• Analytical thinker with hands-on experience using data to drive insights and resolve discrepancies.
• Familiarity with SQL, Python, or BI tools for data validation and reporting.
• Experience with platforms like Google Analytics, AppsFlyer, Adjust, Snowflake, or Adobe Analytics.
• Understanding of privacy-focused attribution (e.g., GBRAID/WBRAID, SKAN, modeled conversions).
• Experience managing vendor relationships and driving GTM strategies for measurement partnerships.
• Experience supporting cross-channel attribution discussions and helping clients understand Taboola's value within broader multi-platform strategies.
• Experience owning full-cycle measurement initiatives, including requirement scoping, internal product delivery, and external education.

How you’ll make an impact:

As a Director of Customer Measurement, you’ll bring value by:

Strategy & Leadership

• Defining and leading Taboola’s advertiser-focused measurement strategy across attribution, incrementality, lift, and ROI modeling.
• Owning the long-term vision and 2025–2030 roadmap for measurement, aligned with platform evolution and client needs.
• Serving as the company’s Subject Matter Expert (SME) for performance validation, attribution, and campaign impact.
• Promoting a culture of experimentation, learning agendas, and rigorous performance validation across the organization.
• Leading a cross-functional workstream including product, data science, GTM, and sales enablement.
• Defining and maintaining the measurement architecture—ensuring that data collection, attribution logic, and reporting pipelines are aligned and scalable.
• Staying up to date on regulatory changes (GDPR, CCPA, iOS/ATT, Consent Mode) and ensuring attribution models comply with privacy standards.

Product & Partner Development

• Guiding the development of platform-native attribution tools and API-based integrations that support accurate, scalable measurement.
• Collaborating with product and R&D teams to evolve Taboola’s measurement stack (e.g., multi-touch attribution, modeled conversions, pLTV).
• Identifying, initiating, and lead strategic measurement partnerships with 3rd-party vendors (e.g., MMPs, MMM providers).
• Overseeing partner integration from vetting to go-to-market (GTM), including legal, technical, and commercial alignment.
• Owning the partnership lifecycleת from initial methodology discussions and contract negotiation to technical scoping, testing, and GTM rollout.
• Exploring