VPO Franchise France Premium – Midscale – Eco Brands (F/M)

Company Description

Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/

 Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"
 

Job Description

 In this role, you will have responsibility for a network of Franchise hotels within the France region for Power Brands. With the Development and Operations department, you will be integral to driving the strategy of franchise regionally and across France to ensure the successful performance and development of the network.  

 MAIN ACCOUNTABILITIES:

o    Responsible for the growth of Franchisee Fee Income by setting appropriate actions (preventive and corrective) in line with the country objectives & brand policies.
o    Ensure the effective implementation of the franchise agreement, protecting the interests of Accor whilst respecting the needs of the Franchisees 
o    Promote and demonstrate the expertise and the added value of belonging to the Accor group to the Franchisees
o    Ensure network consistency and the brand identity by monitoring the brand standards closely and working with operational colleagues
o    Support the Franchisees in developing a business strategy for their hotels. Contribute to the results for the Franchise network by:
 - guide the hotels in the Brand standards and policies
 - advise on the proper market positioning and pricing
 - foster the exchange of best practices between the hotels
 o    Lead the franchisee from the start of the agreement, offer the best advice in the interest of both parties ensuring
 - he management of the Franchisee obligations 
 - the respect of the brand identity and promise
o    Promote the brand quality policy, monitor and measure this by using different tools. Analyse the potential malfunctions, identify areas of improvement through corrective actions, with the Franchisee Hotel management
o    Advise and lead the franchisee in selecting training for its team, participate and represent the brand in the different training within the network 
o    Promote Accor in terms of product and as a service provider to the Franchise network
o    Be attentive to development opportunities for Franchising Accor brands 
o    Represents the company with Key Franchise Groups  
o    Maintain awareness of the current market trends in general and in franchising to ensure that Accor is responsive to the changing needs and can maximise opportunities in the Franchising environment.
o    In collaboration with the Integration Led, support integrations, churns and flips.  This part requires organisation and capability to establish an action plan prior to and after the integration phase.
o    Liaise with all the HO departments in order to action the appropriate strategy for each hotel. Liaise with the market leaders in order to set up the right strategy for the franchisees within the market place.

Qualifications

REQUIRED SKILLS AND KNOWLEDGE:

o    Ability to analyse, anticipate & adapt
o    Ability to persuade and influence Franchisees to maintain brand standards and appropriate Accor Policies.
o    Proactive and decisive.
o    Strong and proven financial acumen.
o    Ability to develop clear strategic plans and business objectives which balance medium and short term business needs. 
o    Experienced in management of a sizeable number of branded hotels (mid market brands preferable) with strong organisational skills.
o    Natural coach/mentor who enjoys developing people and delivering results through others.
o    Effective leader with ability to inspire and communicate at the highest levels.
o    Ability to deliver under pressure, resistance to stress, strong drive and energy. 

Additional Information

Our values: BeAllyouArewithallyourhearth
At Accor, we are committed to diversity. Each individual, each personality, and each experience has its place to grow and make us grow collectively. Everything we do, we do with heart. We are creators of emotions, professionals of the human experience, resolutely turned towards others and the world around us.
- Our culture is inclusive. We value the richness of the 120 nationalities, the different backgrounds, and all the stories that make us up. We encourage the diversity of our personalities.
- We take car