Sr. Brand Manager - Aperol & Crodino

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

 

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

 

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

 

General Description of the Role
As the Sr. Brand Manager for Aperol & Crodino, you will spearhead the development of the Aperitifs portfolio, with a primary focus on Aperol. This includes the new launch of Crodino, the Non-Alcoholic Spritz, and other notable Italian brands such as Sarti, Cynar, Cinzano, and Frangelico.

Your main responsibility will be to drive the growth of Aperol by attracting consumers to the aperitifs portfolio and expanding the reach of Aperol Spritz, Italy's top cocktail, across the USA. Additionally, you will ensure the future development of the Aperitifs portfolio by leveraging the Non-Alcoholic business opportunity through the launch of Crodino, the first Non-Alcoholic brand in the Campari Group portfolio. You will also identify new opportunities to expand the business and strengthen the Group's leadership in aperitifs through innovations, new formats to appeal to Gen Z, and promoting new occasions.

In this role, you will be responsible for conducting business reviews, developing long-term strategies, planning and executing brand plans, leading brand initiatives, communication planning, product development, and program activations, all while managing the total P&L. You will work collaboratively with cross-functional local teams, the global team based in Milan, and multiple agencies. As a strong collaborator, you will align multiple stakeholders on the vision and execution of plans.

The ideal candidate will have a proven track record managing spirits brands, US spirits business acumen, familiarity with on-premise and retail spirits business and go-to-market strategies, and a strong consumer mindset (cocktails, sparkling wines, Rosé wine consumers in daytime drinking occasions). They will lead breakthrough and innovative initiatives to stay relevant in culture, connecting plans across different marketing touchpoints to optimize the consumer journey. This is a highly visible role not only within Campari America but also globally, as the USA is the most potential growth engine for Aperol's long-term development.

This role will be based in New York City. To learn more about Campari visit us at www.camparigroup.com

 

Key Responsibilities

 

Marketing Strategy & Execution

• Develop a deep understanding of current and potential consumers and translate this information into a brand strategy and execution plan.

• Guide and promote brand-building practices across the organization, championing the vision among various stakeholders, including the leadership team, trade, sales, and distributors.

• Serve as the brand lead for business reviews presented to the US Leadership Team or Global team, driving outcomes and actions to meet business goals.

• Drive the development of all marketing assets and selling tools in collaboration with sales and Channel and Customer Marketing team members to ensure cohesive and impactful messaging that aligns with brand objectives.

• Partner with internal media, cultural partnership, and digital teams to develop strategy recommendations while optimizing ROI.

 

Insights, Innovation & Analytics

• Collaborate with the Strategy, Innovation, and Insights team to identify and capitalize on key growth opportunities in the market, including market exploration, new consumer unlocks, pricing, distribution opportunities, and optimizing our size mix.

• Lead brand extension developments and size mix opportunities, actively participating in the Campari springboard process and working closely with the Global and Local innovation teams.

• Oversee regular brand performance reports and conduct additional monthly analyses to stay connected with specific brand challenges and opportunities t