Regional Marketing Coordinator

Regional Marketing Coordinator

This position covers the following counties:  Champaign, Clark, Darke, Fayette, Greene, Logan, Miami, Montgomery, Preble, and Shelby Counties

Part time position; 20 - 25 hours per week.  

This is a community based position. Travel throughout the assigned territory is required.

Compensation: $28.85 per hour

In this role, you will travel throughout the counties outlined in the territory description below. The candidate must also live within one of the designated Ohio counites in the territory: Champaign, Clark, Darke, Fayette, Greene, Logan, Miami, Montgomery, Preble, and Shelby

Contracted by ODJFS, the Ohio Children’s Alliance has partnered with National Youth Advocate Program to identify and recruit kinship, foster care and adoptive families throughout Champaign, Clark, Darke, Fayette, Greene, Logan, Miami, Montgomery, Preble, and Shelby Counties in order to meet the needs of children in a public children service agency and Title IV-E court custody. This program is one of our state’s key strategies to address the statewide shortage of available foster parents, as well as families willing to adopt children from foster care.

The Regional Marketing Coordinator will have a strong business development, sales and marketing background and will work within the assigned service delivery area (SDA), and within those communities, to identify, generate and strengthen marketing and awareness opportunities. This position plays a key role in ensuring all public and private agencies and key stakeholders have the resources, tools and support necessary to significantly impact all program deliverables.  An engaging and innovative thinker, the ideal candidate also possess experience with resource family recruitment, and lead generation strategies.

Responsibilities

Public and Private Foster Care Agency Collaboration:

• Identify and maintain agency contacts for communicating recruitment and engagement efforts, including the contact information for the statewide inquiry form
• Create plan to continually build relationships with all public and private agencies and key community members
•  Develop agency specific “fact sheets” based on template
• Set up and facilitate quarterly trainings (in-person and virtual) for agency staff
• Provide agencies with varying levels of support, resources and tools to ensure marketing recruitment and awareness efforts are successful
•  Ensure program updates are effectively communicated and implemented

Community Engagement:

• Identify new opportunities, generating inquiries
• Facilitate presentations to expand program awareness and generate inquires
• Create and maintain calendar of events within SDA; attend as requested/needed
• Identify non-traditional and community specific opportunities to drive awareness and traffic to campaign goals; when necessary attend/host
• Be an ambassador for the mission, spearheading outreach within the local communities

Implementation and Maintenance of Marketing and Recruitment Strategies

• Identify, coordinate and facilitate implementation strategies
• Ensure marketing assets are displayed/available per the marketing/implementation timeline/action plans
• Collect, track and monitor the use of campaign materials by all agencies within SDA
• Provide input into new policies/procedures, community trends, feedback and various reporting requirements
• Assist in the coordination of focus groups, regional meetings and events
• Monitor agency and regional performance toward established benchmarks - adhering