Digital Marketing Manager, Conversion Rate Optimization

About Us

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

Job Location (s): San Francisco, Los Angeles, Austin or US Remote

About the role

Cloudflare’s Self-Serve Team is looking for a highly-motivated Growth Marketing Manager to take the lead on planning, developing and executing CRO experiments and campaigns. Our team is responsible for driving growth across Cloudflare’s large self-serve customer base. To do this, we employ a data-driven, product-led, experimentation-based approach to help customers experience the value of our products and adopt more of Cloudflare’s solutions. You will own CRO efforts from beginning to the end -  from identifying the conversion problem to experiment planning and data analysis - and use them to help us reach quarterly and yearly growth objectives.


What you'll do

• Build and own the CRO program for self-serve end-to-end.
• Leverage your expertise in web analytics, SEO, UX design and user testing to analyze funnel conversion data and make recommendations for optimizing the self-serve marketing pages and purchase funnels.
• Develop graphic and written content that resonates with audiences and improves funnel conversion rates.
• Conceptualize, ideate, create and test multiple combinations of user-focused content using a variety of media (graphics, video, interactive, text etc) with the goal of increasing on-page user engagement and conversion.
• Manage the design and deployment of tests and experiments and build Cloudflare’s on-page testing strategy for self-serve products.
• Audit and troubleshoot event tracking on web and in the app.
• Develop a deep understanding of Cloudflare’s products, user personas, and various in-product customer journeys. 
• Collaborate with in-house and/or external brand, design, paid media, digital experience and product-marketing teams to deliver creative assets (landing page wireframes and designs, ad and page copy, video and display assets etc). 
• Collaborate with digital ops to ensure accurate tracking and measurement for your campaigns. 

 

Examples of desirable skills, knowledge, and experience

• 5+ years of running A/B and multivariate testing and designing high-converting webpages for tech SaaS companies 
• Solid understanding of UX/UI principles and relevant working experience 
• Expert-level web/app analytics skills 
• Strong copywriting skills
• Experience of running user research and user testing 
• Experience using Adobe Target, Adobe Analytics, Google Optimize, Hot Jar, Figma, Webflow and other page building/testing tools and platforms
• Strong understanding of customer journeys and web conversion funnels
• Solid knowledge of customer/user psychology 
• An outcome-oriented mindset with a track record of driving actual business results (like user growth and revenue)
• Experience evaluating, onboarding and managing external vendors, contractors and agencies
• Strong negotiation and project management skills to help you push your projects to completion
• Web development skills (HTML, Java, CSS) would be a bonus

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: We equip politically and artistical