OCC Marketing Specialist

Description

POSITION OVERVIEW 

Support the Marketing Department with a focus on social media and brand partnership management with a local community integration for the OCC brand and physicians along the Colorado Front Range. 

ESSENTIAL FUNCTIONS: 

• Developing social media content plans that are consistent with the company’s brand identity and goals. 
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns. 
• Managing a high volume of daily social media posts. 
• Communicating with social media followers, including responding to queries in a timely manner. 
• Triage inbound messages/requests within the OCC organization 
• Developing and managing social influencer programs and attending social influencer events. 
• Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights, etc. to monitor and evaluate the company’s social media presence and performance. 
• Preparing monthly reports on social media marketing efforts. 
• Suggesting recommendations to adjust the social media marketing strategy for optimal results. 
• Staying up to date on best practices and emerging trends in social media. 
• Helps implement marketing plans in coordination with the marketing director and key stakeholders 
• Understand market drivers and create tailored messaging  
• Help measure and assess marketing strategies to track and optimize effectiveness 
• Support practice development and growth with business analytics, consumer insight and market analysis 
• Assist in the development of marketing budget, track and monitor marketing related expenses and ROI 
• Meet with local physicians and other referral sources to promote and educate facility services and nurture the relationship 
• Build and maintain relationships with specialists, surgeons, and athletic targets to refer patients with confidence 
• Arrange and lead public relations campaign and awareness efforts 
• Support practice development and growth with business analytics, consumer insight and market analysis 
• Assist in the development of marketing budget, track and monitor marketing related expenses and ROI 
• Meet with local physicians and other referral sources to promote and educate facility services and nurture the relationship 
• Build and maintain relationships with specialists, surgeons, and athletic targets to refer patients with confidence 
• Arrange and lead public relations campaign and awareness efforts 

REQUIRED QUALIFICATIONS AND SKILLS: 

• Bachelor’s degree in Marketing, Communication or Business, or minimum of 2 years of experience 
• Proven work experience in Marketing and Lead Generation  
• Exceptional written and verbal communication skills 
• Ability to apply creative thinking and imagination to campaign development, planning and execution with focus on target audience 
• Strong interpersonal skills with strong focus on the customer/client  
• Excellent listening and strategic thinking skills 
• Demonstrated leadership abilities, with experience working with teams and in collaborative efforts to achieve results 
• Ability to work independently, networking and calling on all resources/contacts needed to successfully achieve objectives 
• Results driven 
• Strong Microsoft Excel Skills 
• Strong experience reviewing and interpreting marketing analytics data 
• Proficient in basic Microsoft Office Suite programs 

DESIRED QUALIFICATIONS AND SKILLS: 

• Proven track record of successful marketing strategies in a medical environment  

WORKING CONDITIONS: 

• Typical business office environment 
• Travel across the Colorado Front Range 
• The employee will consistently be operating a computer and other office productivity machinery, such as a calculator, copy machine and printer 
• Frequent standing, walking, and sitting 
• Frequent stooping, lifting, carrying, and pushing/pulling 10 pounds or more 
• Occasionally lift and/or move up to 50 pounds 
• Specific vision abilities required by this job include close vision, color vision, peripheral vision, and ability to adjust focus