Leasing Manager - Vidalta Residential

Description

Company Overview:

Founded in 2015, Vidalta Residential is a dynamic and rapidly growing property management organization dedicated to setting the highest standards in multifamily living, specializing in creating exceptional living experiences. Rooted in a commitment to excellence and a resident-first philosophy, we manage a significant portfolio of properties across the Southern United States, fostering welcoming and inclusive communities our residents are proud to call home. As a recognized top employer, Vidalta cultivates a high-performance culture built on teamwork, continuous growth, and a shared dedication to exceptional service and sustainable practices. Currently managing 23 properties with over 6,679 units in fourteen cities, Vidalta's DNA is rooted in a positive attitude, passionate dedication, and the firm belief in going the extra mile.

Position Overview

The Leasing Manager at Vidalta Residential leads and optimizes all leasing operations, driving occupancy, cultivating high-performing teams, and ensuring exceptional resident experiences. This individual serves as the sales and marketing expert for their communities, collaborating with other departments to achieve leasing targets and enhance property value. They are crucial to meeting occupancy and renewal goals, directly contributing to each community's financial success. This position requires a strong understanding of leasing processes, excellent sales and customer service skills, and meticulous attention to detail in administration. The ideal candidate is proficient in property management technology, manages time effectively, is a reliable team player, and promotes teamwork through support and guidance, while always ensuring excellent customer service.

Key Responsibilities:

• Directly supervise, inspire, and mentor a team of Leasing Agents. Set clear performance goals, monitor progress closely, and provide continuous, constructive feedback. Conduct regular team meetings and performance reviews, while managing schedules and workloads to maximize efficiency and achieve targets.
• Oversee the meticulous planning and successful implementation of all leasing events, outreach marketing efforts, and property tour experiences.
• Assist in developing and ensuring adherence to leasing Standard Operating Procedures (SOPs).
• Collaborate closely with Community Managers to align leasing strategies with community operational goals.
• Conduct ongoing, periodic market research and surveys. Provide critical insights on trends, competition, and pricing to the Marketing, Revenue Management, and Asset Management teams to continuously refine and execute a successful leasing strategy.
• Regularly review and analyze performance reports, including shop reports, traffic, and closing ratios, to pinpoint issues impacting leasing effectiveness.
• Periodically audit lease applications to strictly ensure compliance with screening criteria and all company policies.
• Develop a deep understanding of the local market, including competitor properties, rental rates, and trends, to strategically position our community for maximum occupancy.
• Works in a typical office setting with daily exposure to outdoor environments (i.e., heat, cold, damp, rain, etc.) when touring a community.
• Implement innovative marketing and outreach strategies to generate high-quality traffic and engagement. This includes:

              -Developing and executing resident referral programs.

              -Conducting proactive outreach to local employers and community organizations.

             -Managing and optimizing online marketing campaigns (Craigslist, social media, email marketing, property websites)

             -Organizing and hosting successful on-site and virtual leasing events.

• Strategically oversees and guides the leasing team to ensure exceptional performance across all key indicators, specifically:                               

               -Targeting and sustaining 93.5% portfolio occupanCY

               -Maximizing engagement with a 35% lead-to-tour/visit conversion

               -Converting inquiries into action with a 35% lead-to-application conversion

               -Achieving a 10% lead-to-lease conversion, translating interest into signed agreements

Note: These KPIs are subject to change and revision based on evolving market conditions

• Embrace Core Principles: Embody and champion our foundational principles—Be A High Performer, Have A Growth Mindset, Be A Team Player, Be A Service Star, and Do the Right Thing—in every facet of this role. This unwavering commitment is paramount, ensuring the cultivation of thriving communities where residents flourish and team members ex