Principal Performance Marketing Strategist

About the role

Chime is committed to our mission of uniting everyday people to unlock financial progress. To continue scaling growth, we’re seeking a Principal Performance Marketing Strategist to join our Growth Marketing team. In this high-impact role, you’ll shape and execute data-driven media strategies to accelerate member acquisition across Chime’s markets. You will own the full-funnel media approach—balancing proven performance levers with emerging upper-funnel channels—while ensuring our investments deliver measurable impact.

As a senior leader on the team, you’ll translate business goals into scalable media plans, guide budget allocation, and collaborate across Product Marketing, Data, Finance, and Creative to ensure media investments align with company priorities. This role requires strong executive communication, cross-functional influence, and partnership with both internal teams and external platforms.

The base salary offered for this role and level of experience will begin at $146,610 and up to $207,700. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to:

• Develop and execute data-driven media strategies to drive new member acquisition.
• Lead allocation of media investments across digital, mobile, offline, and emerging channels.
• Partner with internal media leads and channel owners to optimize for volume, efficiency, and brand consistency.
• Design and implement robust measurement strategies, leveraging Media Mix Modeling, incrementality testing, and in-channel analytics.
• Champion Chime’s Media Mix Model workstream, turning insights into actionable investment shifts.
• Collaborate closely with cross-functional partners (Data, Analytics, Finance, Product Marketing, and Creative) to ensure alignment on goals and execution.
• Manage relationships with agencies and scaled partners (Meta, Google, etc.), driving accountability on pacing, creative enablement, and performance.
• Deliver impact reporting on paid marketing efforts, translating data into actionable insights and executive-ready narratives.
• Optimize existing processes and introduce new ones to improve cross-functional collaboration and business outcomes.

To thrive in this role, you have:

• 8+ years of experience in paid media, with emphasis on performance-driven campaigns and media mix optimization.
• Experience designing media measurement frameworks and working knowledge of attribution models, incrementality testing, and Media Mix Modeling.
• A proven record of managing an 8-figure+ always-on media budget across multiple scaled channels.
• Strong analytical skills and ability to synthesize data into actionable insights.
• Experience leading agency relationships and cross-functional collaboration.
• Familiarity with strategy, planning, and buying processes across multiple media types.
• Excellent verbal and visual communication skills to influence leadership and drive alignment.
• Bachelor’s degree in business, marketing, or related field preferred.

#LI-AM1 #LI-Hybrid

A little about us

At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.

We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.

We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress. 

We know that to achieve our mission, we mu