Senior Director, Experience Strategy

RAPP Chicago is looking for a Senior Director, Experience Strategy to join our award-winning Experience Strategy team.

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.



We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.


Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.


Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets

YOUR ROLE:

If you are passionate about technology and planning and want to build strategies for some of the largest global companies, then keep reading. We are looking for a Senior Director, Experience Strategy to lead strategic planning.

As Senior Director, Experience Strategy, you will lead our strategic-planning practice, architecting omnichannel, data-driven customer journeys that deliver measurable business results. You’ll combine deep audience profiling, advanced decisioning frameworks, and holistic business insight to define “moments that matter,” map customer needs to channels and content, and establish the learning agenda and optimization plan. You’ll partner closely with Analytics, Creative, Technologists, and Client Services to bring these strategies to life—and to evolve RAPP’s suite of experience-strategy methodologies.

YOUR RESPONSIBILITIES:

• Oversee the development of strategic deliverables for clients
• Lead audience strategy: develop segmentation frameworks, personas, and predictive profiles to guide targeting, personalization and cross-sell/upsell opportunities
• Define decisioning models: establish rules and algorithms (real-time and batch) for channel selection, message triggers, offer sequencing and next-best-action across the customer lifecycle
• Architect customer journeys: map current and future-state experiences that identify key “win” moments, information needs, influencers and friction points
• Partner with Analytics: co-define KPIs, build the learning agenda and A/B testing roadmap, ensure integrated measurement and iterative optimization
• Drive creative briefing: synthesize data, audience insights and decisioning logic into compelling creative briefs that inspire high-performance work
• Collaborate with Technology: advise on CDP/DMP/CRM integrations, marketing-automation and real-time decisioning platforms to operationalize strategy
• Develop thought leadership: evangelize best practices in experience strategy, personalization and decisioning both internally and in client forums
• Mentor and grow talent: hire, coach and develop a high-caliber team of strategists, raising the bar on frameworks, tools and methodologies
• Support new business: lead strategic pitches, craft compelling narratives and proposals, and present to executive stakeholders
• Stay ahead of trends: evaluate emerging data sources, profiling techniques and decisioning technologies to keep RAPP at the cutting edge

REQUIRED SKILLS:

• Bachelor’s degree required
• 10-12 years’ experience in demand generation, customer and digital marketing
• Have an understanding of new techniques such agentic AI, programmatic media and marketing automation platforms and how they work together to create adaptable, always-on, measurable experiences
• Experience working on a large, integrated accounts is a plus
• Curious above all
• We are looking for a natural leader with a strong point of view on how customer marketing must evolve in the digital age.

 

Our hybrid work model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like. 

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insu