Senior Manager, Integrated Marketing

Brief Description of Sunnova
Sunnova (NYSE: NOVA) is revolutionizing the energy industry as a leading Energy as a Service (EaaS) provider of solar, battery storage, EV charging, and other energy solutions with customers spanning the U.S. and its territories. Founded in 2012, our goal is to provide homeowners, businesses, and communities with a better energy service at a better price – making clean, renewable energy more accessible, reliable, and affordable. At Sunnova, we believe that our success comes from the diversity and creativity of our people. Our team is made up of forward-thinkers who are passionate about changing the energy industry for the better, and we're looking for like-minded individuals to join us. We encourage our people to push beyond traditional limits and explore new horizons – because only then can we truly transform the world for the better. If you're excited about being a part of the fastest-growing segment of the energy industry, we want you on our team!
The Sr. Manager, Integrated Marketing Position Sunnova Energy is searching for a marketing leader to drive our integrated marketing campaigns and marketing technology capabilities to the next level. This individual will drive the execution of the overall Marketing campaign calendar, and lead end-to-end development, execution and post-mortem performance reporting for our strategic, multi-channel campaigns. This position leads cross-functional teams including the Brand, Product, Marketing, Legal & Operational teams to ensure all critical deliverables including, but not limited to, the marketing and creative briefs, audience lists, campaign project plans, testing plans, and creative deliverables and assets are coordinated, developed, and executed on strategy and on time. Furthermore, this position partners with members of the Web & Digital Marketing Team, IT, and vendor partners to lead cross-functional, strategic initiatives that will advance our MarTech environment, integrate platforms on our MarTech roadmap, and activate capabilities such as more real-time content and geo-based personalization, multi-channel interactions, cross-platform data integrations, regulatory and/or legal compliance features and more.

Sr. Manager, Integrated Marketing Responsibilities

• To execute the overall Marketing campaign calendar, this position leads cross-functional collaborative efforts in support of new product and market launches, as well as seasonal and promotional campaigns including:
• Manages the campaign marketing calendar: working with all teams to ensure up to date and accurate reflection of targeted audiences, promotional start-end dates, deliverable due dates, email and paid media channel execution dates, creative rotation and switch out dates, and more.
• Manages programs for multiple marketing campaigns simultaneously
• Drafts, creates, finalizes and gains alignment to marketing briefs which includes campaign goals, Key Performance Indicators, campaign dates, campaign strategies, target audiences, single main idea (or single message), marketing channel considerations, creatives deliverables, and more.
• Builds more robust campaign measurement capabilities, designs website and/or marketing channel A/B tests around audiences, offers, creative messaging, timing, frequency and more; defines test plan parameters, works with Web & Digital Team members to execute test cells, ensures all tracking and tagging are setup correctly, and analyze outcomes; distills insights, increases team understanding around multi-channel attribution, and summarizes results for knowledge sharing and continuous improvement
• Enhances lead forecasting processes, establishing better relationships between an email’s audience reach and estimated leads, as well as the indirect influence of paid media on organic website traffic and lead conversion
• Proposes and defines promotional incentives and offers by product, market, audience, etc.
• Leads recurring cross-functional sessions to ensure coordination and collaboration across the Brand, Product, Marketing, Legal & Operational teams in the development and execution of integrated campaigns
• Ensures that campaigns for the overall marketing calendar engages all key audiences across prospects and existing customers through an ideal customer experience
• Reviews creative deliverables for message consistency across all channels (including web, email, paid/organic search, paid/organic social, display, direct mail, SMS, online video, and more) and alignment to the marketing brief
• Works with Web & Digital Marketing team members to optimize all go-to-market tactics through experimentation, data, insights and continuous improvement; conducts data analysis and develops insight based top-to-bottom Marketing funnel results; improves marketing efficiencies, website-to-lead conversion, lead-to-sales conversion, and the custo