Digital Marketing / Communications Senior Specialist

Company

Cox Automotive - USA

Job Family Group

Marketing

Job Profile

Digital Marketing / Communications Sr Specialist

Management Level

Individual Contributor

Flexible Work Option

Hybrid - Ability to work remotely part of the week

Travel %

No

Work Shift

Day

Compensation

Compensation includes a base salary of $70,700.00 - $106,100.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Job Description

Digital Marketing / Senior Communications Specialist is responsible for daily activation and review of digital marketing assets and all applicable connected technologies for Cox Automotive related properties and our clients. This role will assist with creative asset retrieval & implementation, troubleshooting, conceptualization, and report building. Working cross-team to maximize revenue and scalability via optimization and continuous improvement, you will collaborate closely with the Marketing Operations team to ensure assets are relevant, performing, and activated on time. This role involves implementing strategy and deploying assets across various channels, including social media, paid search, email marketing, targeted advertising, and website placements, using metrics to inform strategies and recommend performance improvements.

What You’ll Do

• Performing daily campaign/asset maintenance of Digital Marketing campaigns (WordPress, Google Ads, Salesforce Marketing Cloud, Google Analytics, SEMrush, Facebook, LinkedIn, etc.) for Cox Automotive Inventory and Financial Solutions Groups

• Reporting on campaign performance and presenting results to marketing stakeholders

• Interact daily with agencies, vendors, and internal teams regarding any creative, trafficking, reporting, and process issues or questions.

• Providing input on execution strategies for upcoming initiatives and standardizing best practices

• Maintain strong working relationships with the key stakeholders in the marketing organization

• All other duties as assigned.

What’s In It for You?

• You’ll be rewarded with highly competitive pay, plus other compensation perks you’ve come to expect (e.g., 401k + company match, comprehensive medical benefits, etc.) and others you may not (e.g., flexible time off policy, tuition reimbursement for academic pursuits, pet insurance and more…)

• Work/Life Balance. Job flexibility is central to our culture because team members have different working styles and important stuff going on outside the office, too.

• Smart and creative colleagues, plus ongoing learning opportunities. You’ll have the tools and team you need to do your job well without a lot of red tape. Plus, we know how important it is for you to stay brushed up on your knowledge and skills, so we invest in your ongoing training along the way to make sure you have what need to help you along your career path.

• Boundless career opportunities for lateral and upward movement across a high-performing enterprise spanning diverse industries. You’ll have the chance to learn and train so you can sharpen your skills and explore opportunities across the Cox family of businesses.  

Who You Are/ Qualifications

Minimum:

• Bachelor’s degree in related discipline and 4 years’ experience managing partner relationships, executing campaigns, and delivering results under tight deadlines. The right candidate could also have a different combination, such as a master’s degree and 2 years’ experience; a Ph.D. and up to 1 year of experience; or 8 years’ experience in a related field.

• Demonstrated track record working in a dynamic and collaborative environment.

• Strong knowledge of WordPress CMS, Google Analytics, Social Media Management, tracking capabilities and pixel creation, Salesforce ecosystem, including Salesforce Sales Cloud and Salesforce Marketing Cloud.

• Experience in trafficking paid media using various ad platforms (eg – Google Ads, Facebook Ads, LinkedIn Ads).

• Advanced understanding of Google Analytics & Adobe Analytics, tracking capabilities and tracking tag creation.

• Experience working with platforms with the Salesforce ecosystem, including Salesforce CRM and Salesforce Marketing Cloud.

• Understand A/B and multivariant testing as well as tracking and tagging best practices.

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