Marketing Data Strategy Manager

AAA Club Alliance is currently seeking a full-time Marketing Data Strategy Manager to join our team in Wilmington, DE, or Cincinnati, OH, or Worthington, OH.

This position follows a hybrid work schedule, with on-site presence required Tuesday through Thursday.

The primary duties of the Marketing Data Strategy Manager are to:

• Define and implement a clear data strategy for the marketing organization.

• Act as the primary advocate for how marketing teams use data—what exists, how it’s structured, and how it can be applied.

• Develop documentation, training materials, and guidelines to increase data literacy and strengthen marketing’s ability to execute data-driven campaigns.

• Partner with marketing stakeholders to identify new opportunities for data-led improvements.

• Lead efforts to enhance prospecting and customer data through enrichment tools, third-party sources, and new integrations.

• Evaluate and recommend enrichment partners that support improved targeting and segmentation.

• Ensure enriched data is compliant, governed, and fully usable within marketing platforms.

• Maintain high standards of data quality, ensuring marketing data is clean, accurate, current, and consistent.

• Build and manage data hygiene and governance processes that support reliable, trustworthy data across systems.

• Work closely with IT and data engineering teams to resolve data gaps, inaccuracies, and pipeline issues.

• Partner with CRM, lifecycle, product marketing, and digital experience teams to enable segmentation, triggers, personalization rules, and journey logic.

• Collaborate with MarTech platform owners to ensure systems are fully prepared to support personalization at scale.

• Work closely with digital teams to ensure data powers onsite and cross-channel personalization.

• Collaborate with external vendors and internal analytics teams to continuously enhance marketing’s data environment and capabilities.

• Other duties as assigned.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Data Analytics, Business, or related field (Master’s preferred).

• 5 years minimum in marketing operations, MarTech, data strategy, CRM, or related fields is required.

• Proven experience with data governance, enrichment, and quality frameworks is required.

• Familiarity with CDPs, Customer Relationship Management (CRM) platforms, and marketing technology ecosystems is required.

Knowledge, Skills and Abilities:

• Understanding of data architecture, integrations, and compliance standards.

• Marketing data structures and lifecycle management.

• Data governance principles and compliance regulations (e.g., GDPR, CCPA).

• MarTech platforms (e.g., Salesforce, Adobe Experience Cloud, CDPs).

• Data analysis and interpretation for marketing use cases.

• Vendor evaluation and integration planning.

• Ability to translate complex data concepts into actionable marketing strategies.

​At AAA, your success is our success. What we can offer you:

• A competitive salary commensurate with experience.

• Comprehensive health benefits package.

• Up to three weeks of paid time off accrued during your first year.

• Annual Bonus Plan.

• 401(K) plan with company match up to 7%.

• Professional development opportunities and tuition reimbursement.

• Paid time off to volunteer & company-sponsored volunteer events throughout the year.

• Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Health & Life Insurance, Short Term/Long Term Disability.

Full time Associates are offered a comprehensive benefits package that includes:

• Medical, Dental, and Vision plan options
• Up to 2 weeks Paid parental leave 
• 401k plan with company match up to 7%
• 2+ weeks of PTO within your first year
• Paid company holidays
• Company provided volunteer opportunities + 1 volunteer day per year
• Free AAA Membership
• Continual learning reimbursement up to $5,250 per year
• And MORE! Check out our Benefits Page for more information

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