Senior Coordinator, Marketing

Job Description

WHY WE’RE HERE 

Whether it’s helping to find a cure for cancer, making it possible for medicines to be accessed by those who urgently need them anywhere in the world, or educating men about the risks associated with purchasing fake medicines from illegal websites; the communication opportunities for ideas within the health and wellness space are potentially endless. Through the work we create, we can make a real difference to people’s health and lives. 

Fundamentally, we seek to challenge and change behaviour. We do this by understanding what people need, want and desire for their health, connecting the right insights with ideas that demonstrate what the brands and services we promote have to offer. 

In short, we turn healthcare intelligence into creative engagement. 

Our reputation as champions of creativity is well established. As the world’s most creatively awarded healthcare advertising agency, we continuously strive to innovate with category-first ideas.  

Whilst ideas are, and will remain, at the heart of what we do, we also need to recognize that the work we create has to thrive in today’s anyhow, anywhere digital world. As such, we need to take responsibility for understanding this world and advising our clients on how to effectively engage with it. 

Beyond a common purpose and ambition, we are all connected by shared values: Be Yourself, Be Together, Be Brave, Be Better.  

These values help to create Langland’s unique culture: a culture brimming with entrepreneurial, collaborative, and high performing people.  

WHY YOU’RE HERE 

At Langland, we’re well aware of the impact our solutions have on the world’s clinical trials. But we won’t rest until everybody knows. 

As a Sr. Coordinator, Marketing, your primary role is to develop and tell the story of Langland’s clinical trial experience services to the world. You will focus on the accurate and timely development and execution of internal marketing projects, tactics and programs while supporting more senior team members in pursuing opportunities for long-term growth. 

WHAT YOU’RE HERE TO DO 

As a member of the internal marketing team, the Sr. Coordinator, Marketing is responsible for becoming an expert in all things Langland, including the agency’s capabilities, offerings, style, branding and tone of voice. They are starting to gain an understanding of the direction of agency’s marketing strategy and partner with the VP Growth to execute. They are taking a central role being lead storyteller and content developer to fulfil on the defined strategy.  

The Sr. Coordinator, Marketing’s responsibilities are outlined in the key areas below:   

• Lead market research efforts to uncover the viability of current and existing products/services 
• Lead competitor review and analyze how Langland are differentiated against them 
• Develop and maintain Langland’s case study library and experience documentation 
• Lead preparation efforts for industry events and conferences 
• Lead post event follow-up communications 
• Champion and demonstrate passion for the agency’s creative output 
• Ensure all external facing communications are brand compliant and meet agency visual standards 
• Input and support on development of agency marketing plan in partnership with Senior Leadership 
• Partner with global Langland comms team  
• Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure 
• Take full ownership of the end-to-end delivery of marketing deliverables and campaigns ensuring proactive management of internal and external expectations, inclusive of deliverable dates and out of scope requests 
• Coordinate and maintain updates to business development materials such as credentials, capabilities, case studies, and agency profiles 
• Develop and maintain existing client / client target lists, with key contacts in partnership with senior team 
• Manage the LinkedIn profiles and presence of the Leadership team 
• Partner with senior leadership on the story and presentation development for conferences, webinars, and presentations 
• Ghost-write industry relevant thought leadership articles  
• Draft / coordinate and review / edit marketing collateral from a variety of stakeholders ensuring delivery of compliant, professionally produced communications within defined timeframes 
• Successfully manage and progress with urgency multiple workflows within the agency at any given time 
• Update senior leadership on the progress of marketing activities and reporting on the results of campaigns 

Undertake any other task, deemed to be appropriate to this role, as direc