Digital Marketing Specialist, College of Arts and Sciences, Hybrid
University of CincinnatiAbout the role
Current UC employees must apply internally via SuccessFactors
Next Lives at the University of Cincinnati
Founded in 1819, the University of Cincinnati ranks among the nation’s best urban public research universities. Home to more than 53,600 students, 12,000 faculty and staff, and over 360,000 living alumni, UC, a Carnegie 1 institution, combines research prowess with a physical setting The New York Times has called “the most ambitious campus design program in the country." UC's momentum has never been stronger as the anchor of the Cincinnati Innovation District, the oldest cooperative education (co-op) program in the country with students earning $94 million annually through paid experiences, an academic health system, and as a member of the Big 12 Conference. The university contributes $10.6 billion in economic impact to the city and $22.7 billion to the state of Ohio. At UC, next is all of us. Learn more at uc.edu.
UC is a mission-driven organization where we are committed to student success and positively transforming the community through scholarship and service. We thrive on innovation, making an impact, and fostering an environment where staff and faculty are key contributors to UC’s success.
About The College of Arts and Sciences
The College of Arts and Sciences at the University of Cincinnati is a liberal arts college offering a wide range of programs across the humanities, social sciences, and natural sciences. The college is committed to advancing student success, supporting impactful research and scholarship, and engaging meaningfully with the community.
The college’s marketing and communications team operates in a collaborative and dynamic environment, playing an integral role in shaping the college’s digital presence and supporting strategic initiatives across a wide range of academic units.
This position is part of a team-oriented environment where collaboration, adaptability, and attention to detail are essential. The role contributes to a coordinated digital strategy, working closely with colleagues and stakeholders to enhance the effectiveness and consistency of the college’s online presence.
This position offers the option of a hybrid work schedule (3 days in the office/2 days work from home) following approximately six weeks of on-site training. Employees must reside in Ohio, Indiana, or Kentucky within a reasonable commuting distance to the University of Cincinnati’s main campus. Remote work arrangements are subject to change in accordance with university policies.
Job Overview
The College of Arts and Sciences at the University of Cincinnati seeks a digital communications professional to serve as the primary steward of the college’s website and assist with related digital platforms. This position is responsible for maintaining and enhancing the college’s web presence while supporting broader digital marketing and communications initiatives.
The role works closely with academic units and cross-functional partners to develop, manage, and optimize web and digital content in alignment with college priorities. The position contributes to a coordinated digital strategy, ensuring content is accurate, accessible, and effective across platforms.
The ideal candidate brings strong technical and organizational skills, along with the ability to use data and insights to support continuous improvement and effective digital communication.
Essential Functions
- Work closely with the college’s marketing and communication team to help maintain internal and external websites and continuously optimize content and user experience for performance.
- Provide support and troubleshooting to faculty and staff who manage content for their unit pages.
- Create and maintain social media content in coordination with supervisor.
- Manage and assess college’s analytics, utilizing and reporting data to inform recommendations and support marketing and communication initiatives.
- Work closely with university’s technical support team to ensure accessibility, functionality, and performance of college’s digital platforms, supporting a consistent and effective user experience, specifically ensuring compliance with sections 504 and 508 of the Americans with Disabilities Act.
- Develop and implement a digital marketing strategy and content in collaboration with team leadership and alignment with college priorities.
- Manage the digital marketing calendar, ens
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